Strategic Management : EasyJet

Added on - 21 Jul 2020

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Strategic ManagementContents
INTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1Analysis of external environment and Industry competition of EasyJet.....................................1TASK 2............................................................................................................................................4Critical evaluation of resources and competencies of EasyJet....................................................4TASK 3............................................................................................................................................5Vision and mission statement of EasyJet.....................................................................................5TASK 4............................................................................................................................................6SWOT analysis of EasyJet...........................................................................................................6TASK 5............................................................................................................................................7Self-Assessment...........................................................................................................................7CONCLUSION................................................................................................................................8REFERENCES................................................................................................................................9
INTRODUCTIONIn this modern era, strategic management in appropriate terms is considered as veryimportant to expand business operations across world. In this light, management of a companyshould properly prepare its strategies as it would assist in achieving its business objectives in asmooth manner (Ackermann and Eden, 2011). In this report, analysis of external environment ofEasy Jet along with industry competition in a country namely France is done. In addition to this,resources of Easy Jet's as well as its competencies is also mentioned. Moreover, in order to framestrategies, objectives and goals of cited business organization is also discussed. in this light,strategic plan is made in order to relocate Headquarters of Easy Jet's is also explained.Also,essence of Easy Jet, has demanded for for a specific number of persons or volunteers top holdtheir materials or luggage in hold. In addition to this management of Easy jet has allowed toboard the flight at priority. This has been recognised as a strategy of Easy jet which can retain itscustomers.TASK 1Analysis of external environment and Industry competition of EasyJetIn order to expand its business activities outside local area, it is rendered necessary toproperly evaluate and assess external environment of country. In this light, the senior mostmanagerial personnel of EasyJet company, which is one of the biggest company of UK engagedin a business of Airlines. It is a notable fact as per,Barney, (2014), that external environment ofa firm is divided into three categories:General.Industry.Competitor.Also, in accordance with views ofDavid, (2011),activities related to strategic planning areconnected with conditions elaborated with reference in above said three constituents. Theexternal environment analysis includes various points such as political, demographic,technological and sociocultural factors etc. So, in this regard, PESTEL analysis of EasyJet inorder to relocate its business operations in France, which is a member state of EU, is beingconducted by its management (Rahm and Riha, 2012). It can be demonstrated as follows:Political:1
It includes various factors which are associated with different policies inn aspect of Tax,terrorism, non-stability in politics and election etc.In this light, it has been assessed that if new policies in context of aviation and airlinesrules are framed by government affects working operations of Easy Jet to a great extent.Also, expansion of EU is responsible to render access to new markets across world.Economic:It can be seen as recession leads people to go for airlines which are of low costs.Globalisation is a term which is responsible to enhance air travelling while the period of longterm (Freeman, 2010).European Union and US frames plans in order to recover from economic crisis.There are specified factors which are required to be included while assessment ofexternal factors such as Gross National product, interest rates.Social:In terms of social aspects, it can be seen as there is a huge rise in number of passengerswho are of old age or elder people.International migrants or students are increased.Number of EU immigrants and refugees are also get hiked. (Keupp, Palmié andGassmann, 2012)Technology:In order to expand its business operations in outside he UK, EasyJet is allowed to createand enhance competition and also has a potential to develop latest and new product.It has several alternative means of rendering services(Poister, 2010).It has evolved an effective e-commerce and e- marketing services and applications whichare considered as user-friendly.Environment:The cited organization has evolved advanced aircrafts and engine which are successful inreducing and minimising noise pollution caused by noise pollution.Consumption of energy and emission of Carbon effluents is lower so as to protectenvironment.Legal:EasyJet has allotted and assigned some rights which are associated with national airlines.2
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