Strategic Management: Analysis and Proposed Strategy

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Added on 2023/01/10

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AI Summary

This report provides an analysis of the strategic management of SP Setia Berhad, including environmental and industry analysis, capability analysis, and a proposed strategy. It also compares the marketing mix of SP Setia Berhad with MAH SING Group Berhad. The report suggests implementing a cost-leadership strategy to mitigate the issue of reduced profits.

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Strategic Management: Analysis and Proposed Strategy

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