Strategic Management and Impact of External Environment on Toyota Motors

SECTION 1:
Strategic Management
1

SECTION 2:
EXECUTIVE SUMMARY
Strategic management is means the identification and descriptions of strategies that a business
organisation can carry to achieve better performance and a competitive advantage for their
organisation (Hill, 2017). Basically, strategic management deals with making as well as
implementing decision about the future direction of a company.Strategic management is very
important for the business as it involves setting objectives, analysing the competitive
environment, analysing the internal organisation, evaluating the strategies and ensuring the
management rolls out the strategies across the organisation. The strategic management of Toyota
is also outstanding as they evaluate the business goals, objectives and plans of the company. in
order to overcome the situations the strategic management of Toyota is very effective and
efficient. Toyota is using the penetration pricing strategy which help company to raise their share
of market globally. The main objective of Toyota is to capture the large market share as fast as
possible bt setting low price for the products that organisation sells. To overcome the impact of
economic factors, Toyota has also make the strategy which attract the customers as well as it
creates value to the clients, Trade show marketing strategy. This strategy very effective strategy
in order to reach key customers as well as finding new ones. Toyota motor sales has moved from
an order taker role to next generation demand management is an attempts to meet the needs and
demands of corporate world. Toyota is one of the lading organisation across the world. It is a
international company which is well-known for the technological innovation as well as brilliant
models of cars. Toyota is inventing huge amount of fund to be a first automotive drivers across
the world. it has outstanding and incredible strategic management team but still there are some
factors that affects the entire operations of the company
2

SECTION 3:TABLE OF CONTENT
SECTION 3:TABLE OF CONTENT 2
SECTION 4: INTRODUCTION 3
SECTION 5: AIM 4
SECTION 6: DISCUSSION 4
SECTION 7 CONCLUSION 9
SECTION 8: RECOMMENDATION 10
REFERENCES 11
3