This report discusses the strategic management process and concepts practiced by Krispy Kreme, using various theories and models such as competitive profile matrix, external factor evaluation, internal evaluation matrix, and SWOT model. The report also evaluates the mission, vision, objectives, and strategies of the organization, and provides recommendations for future opportunities. Additionally, the report uses marketing models like Boston Consulting Group (BCG) matrix to assess the brand value and competitive advantage of Krispy Kreme.