Strategic Management for Woolworths Group Limited in Australia

This report discusses the strategic management approaches for Woolworths Group Limited in Australia. It includes a market analysis, situational analysis via SWOT, PESTLE analysis, and external analysis using Porter’s five forces framework. The report also covers Mintzberg management roles and corporate level strategy for the company.

Running head: STRATEGIC MANAGEMENT
Strategic management
Name of student
Name of University
Author note

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Table of Contents
1. INTRODUCTION..............................................................................................................2
2. BACKGROUND INFORMATION OF THE ORGANISATION AND INDUSTRY......2
3. THE MARKET ANALYSIS..............................................................................................4
3.1 Situational analysis via SWOT.........................................................................................4
3.2 PESTLE............................................................................................................................5
3.3 External analysis Porter’s five forces framework............................................................7
4. STRATEGIC APPROACHES.........................................................................................10
4.1 Mintzberg management roles.........................................................................................10
4.2 Corporate level strategy..................................................................................................12
5. DEVELOPMENT OF CAPABILITIES FOR ADAPTING TO THE CHANGING
BUSINESS ENVIRONMENT.................................................................................................13
6. CONCLUSION.................................................................................................................14
Appendices...............................................................................................................................20
Appendix 1...........................................................................................................................20
Situational analysis done with the use of SWOT analysis framework.............................20
Appendix 2...........................................................................................................................22
Porter’s five forces framework.........................................................................................22
Appendix 3...........................................................................................................................24
PESTLE analysis framework for environmental analysis................................................24
Appendix 4...........................................................................................................................27
Mintzberg management roles............................................................................................27
Appendix 5...........................................................................................................................30
Marketing mix strategy.....................................................................................................30
Appendix 6...........................................................................................................................33
Marketing budget or expenses..........................................................................................33
Appendix 7...........................................................................................................................33
Implementation plan for the organisation.........................................................................33

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1. INTRODUCTION
The report presents us about an idea related to the strategic management considering
the business organisation named Woolworths Group Limited in Australia. The company has
been listed in the Australian Stock Exchange and the industry within which the company
operates has been the retail supermarket chain industry. With the management of various
business level and corporate level strategies, the company will be able to sustain in the
competitive business environment and at the same time, adapt to changes within the industry
as well as the business effectively too (Ansoff et al., 2018). The use of Porter’s five forces
framework can help to determine the competitiveness of the organisation as well as the
industry within which, the company operates, furthermore, ensure gaining superior
performance to develop new skills and capabilities within the concerned industry. Based on
the various management theories, it will be much easier and convenient for the organisation
to acquire distinctive features and make sue to implement the right strategy for improving
overall business performance in the future too.
2. BACKGROUND INFORMATION OF THE ORGANISATION AND
INDUSTRY
Fig: Woolworths leads in $100 billion grocery war

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(Source: Roymorgan.com, 2019)
The background information of the supermarket chain in Australia defines the major
retail based operations that are being managed at both Australia and New Zealand to generate
higher revenue and competitive advantage in business as well. Woolworths Group Limited is
one of the largest supermarket chains in Australia that has been specialised in the delivery of
good quality retail based products and services for meeting the needs and requirements of the
customers (David & David, 2013). The company operates within the retailing industry and
thus the major divisions include Woolworths Supermarket, Woolworths Finance, Hotels, etc.
The revenue of Woolworths Group Limited is A$55.669 billion and the operating income and
net income are A$2.326 billion and A$1.593 billion respectively.

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Fig: Australian annual retail sales growth by category
(Source: Businessinsider.com.au, 2019)
The Australian retail industry experiences rapid growth in the past few years, which
has been segmented according to the category of product, channels for distribution and
dynamics of market too. The country has a high per capita GDP, which has a great value and
it assures the retail company to possess enough working capital to manage its business
functioning appropriately. Considering the fact that Australia and America possess a strong
relationship, the culture is same and also there is common heritage, which has supported the
language and culture too (Hill et al., 2014). The Australian retail sector has experienced
growth in spite of the lower increase in wages along with the increase in housing debts. The
future of the Australian retail sector is dependent upon the forces of disruption, changing
behaviours of consumers and decision making patterns along with the involvement of global
businesses aiming to formulate new approaches to the retailing (Eden & Ackermann, 2013).
3. THE MARKET ANALYSIS
3.1 Situational analysis via SWOT
Considering the information presented in the appendix, the strengths of the company
include positive brand image and identity, extensive distribution networks, strong base of
suppliers and also large customer base (Salar & Salar, 2014). Good amount of return on
capital invested by the shareholders, which also ensures better flow of cash along with
improved business performance. The weaknesses are summarized as lack of expansion
scopes, high rate of attrition, poor forecasting of demands and lack of investments on
research and development (Rothaermel, 2013). The opportunities include effective revenue
streams along with lower cost of transportation of materials. The rate of inflation is quite low,
which assures that the company gains good numbers of scopes and opportunities for

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sustaining in the marketplace. The major threats have been posed with the emergence of new
entrants, substitute products and services and also due to the presence of competitive
rivalries. The environmental laws and policies affect production sometimes due to poor focus
on the management of sustainability (Lasserre, 2017).
3.2 PESTLE
According to the PESTLE analysis framework that has been presented in the
Appendix section, it is clearly understandable that there are multiple factors including the
political, economic, social, technological, legal and environmental factors that have
influenced the functioning of business. It could be seen that the business performance has
been affected by the political environment and at the same time, created various scopes and
opportunities for the business to sustain in the marketplace (Yadav & Sharma, 2014). The
influence of foreign investors or shareholders also can impact the political climate and enable
the company to manage trade relations properly though with the involvement of political
parties. Woolworths Group Limited has managed to strengthen relationships with the foreign
investors and trading partners with the help of maintaining political stability and this has
encouraged the company to try entering new markets (Khan & Sagar, 2015).
As stated in the Appendix section, there are various factors such as the rate of
unemployment, recession, which have created an impact on the business performance in
terms of lower sales and also decline in profit level. It was found that Woolworths Group
Limited experienced a major loss, because of which, the business operations and processes
were closed and this even led to many people losing jobs within quick time (Sarsby, 2016).
The company though has managed to continue its business operations ethically and with
proper focus on the employment growth opportunities and management of financial resources
to ensure that higher business performance is achieved and profit is attained, which
contributed to the growth in economy of the nation as well.

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The social factors highlighted the importance of adapting to the changing behaviours
of consumers, which are fulfilled by Woolworths Group Limited properly for establishing a
sense of trust and loyalty among them (Ho, 2014). The availability of wide range of products
and services along with managing the affordability of the products have created convenience
for the customers, thereby, induced social trends to promote healthy lifestyle choices and
consumption behaviours along with supporting people for good.
The technological factors have allowed the company to carry out research and
development activities while at the same time, managed supply chains, inventories and
networks all across the retail chain in Australia. For example, the self-service check out
managed by the organisation along with involvement of online platforms for marketing the
products and services have also raised the level of satisfaction among the customers, thereby,
helped in meeting the needs and preferences of the clients effectively too (E. Dobbs, 2014).
The legality of business has been maintained by aligning with the business policies
and principles along with fulfilment of legal obligations, laws, rules and regulations within
the retail industry, which contributed to the maintenance of quality standards and aligned
with the rules and regulations too. Woolworths Group Limited has also gained approval from
the Government and regulatory bodies, which helped in meeting the legal requirements and
ensured ethical business management.
The environmental factors are considered regarding the ecological impact created and
Woolworths Group Limited has prioritised on the reduction of carbon footprint along with
various sustainable campaigns aimed at recycling and management of natural resources too.
Woolworths, thus, Implement sustainable measures and practices for becoming socially
responsible and at the same time, contribute to the positive impact on the environment.

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3.3 External analysis Porter’s five forces framework
The competitiveness of the business within the retail industry is often influenced by
multiple forces including the threat of new entrants in the market threat of substitute products
and services, bargaining power of suppliers, buying power of the purchasers and threats of
competitive rivalries in business as well. Considering the analysis of these forces, it will be
much convenient and easier for the Woolworths Group Limited to ensure implementation of
strategies, furthermore, gain sustenance within the marketplace with much ease and
effectiveness (Dälken, 2014).
Fig: Position mapping of the retail brands in Australia
(Source: Thenewdaily.com.au, 2019)
The emergence of new entrants in the marketplace has often created pressure for the
business with the help of low pricing strategy and also through reduction of costs and
offering value propositions to the clients. It has been found that there are multiple new
entrants that have emerged within the Australian retail market, which can create barriers and
also affect the ability of the business to attain a competitive edge over its competitors. The

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company could innovate new products and services and design new approaches to market
those for ensuring that the customers get a proper reason to make purchase of the products
rather than trying out the new entrants available in the marketplace (Tanwar, 2013). The
economies of scale are built to lower the fixed cost per unit, while at the same time, invest on
research and development for managing innovation, furthermore, and maintain the high
standards along with generating more revenue within the industry as well. Thus, the threat of
new entrants is comparatively high for the business to survive within the retail industry.
There are threats caused due to the emergence of substitute products and services in
the marketplace, i.e., similar kinds of products and services available at some lower price,
which can enable the customers to switch on to some other brand from Woolworths Group
Limited. Though the new features added to the product or service are very negligible, still the
company needs to become service oriented rather than by just focusing on the management
and designing of the products, which could help in meeting the needs and preferences of the
customers effectively. The cost of switching for the consumer could be increased as well
(Schermerhorn Jr et al., 2019). The threat of these substitute products is moderate, because,
Woolworths has successful established a sense of brand trust and loyalty among the clients,
which has helped in making them remain aligned to the company rather than switch on to
some other brand any time.
As per the information provided in the appendix section, the bargaining power of the
suppliers holds special importance in terms of the force that has been put on the business
functioning as well as on the current industry within which the company operates. There are
multiple suppliers present within the industry from whom, the company has managed to
purchase the raw materials and resources to ensure that the manufacturing and production
processes are managed properly (Mintzberg, 2017). The suppliers are responsible for
affecting the margin of profit and they are also associated with the management of

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negotiations for gaining the most of the cost in terms of the supplies provided. From the
analysis of the Appendix representing these various forces, it could also be summarized the
company would be able to overcome this major threat, as it is quite lower and with the
development of effective supply chains. The company could also manage innovation by
implementing new designs to the products and services while at the same time, keep the trust
of suppliers to deliver better solutions whenever required (Laufer et al., 2015).
Based on the analysis of the threats, it could also be understood that the bargaining
power of purchasers is quite high and it is because their needs and requirements often change
from time to time, which make it difficult for the organisation to adapt to the changes within
quick time. The company should need to innovate its products and services consistently and
at the same time, offer discounts and additional offers to ensure that the bargaining power of
consumers is limited and their needs are satisfied effectively (Baker, 2014). The streamlining
of sales and production processes wold further allow the company to maintain a large
customer base and make sure to increase the level of profit, thereby, attain competitive
advantage in business as well.
The threats of rivalries are common in every industry, but it is moderate for
Woolworths as it has already made a good contribution to the market by fulfilling the wishes
and needs of customers effectively. Due to this, the customers have been well associated with
the brand because of the good quality products and services available at lower prices and
thus, they are not likely to switch on to, some other brand soon. Therefore, it is quite certain
that the company holds a good sustainable position within the competitive business
environment (Helm & Gritsch, 2014). Based on the appendix section, it is understood that the
various forces have influenced the competitiveness of the business and the industry within
which, it operates, which has helped Woolworths Group Limited in delivering superior
performance and attain the business goals and objectives with much ease and efficiency.

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4. STRATEGIC APPROACHES
4.1 Mintzberg management roles
It is understood that to implement effective strategies for sustaining in the future and
to gain the desired objectives perfectly, the business organisation needs to ensure that the
managerial roles are carried out properly and the workforce brings consistency in terms of
overall business performance and the revenue generated in business. Based on the diagram
presented in the Appendix section, the managerial roles introduced by Mintzberg are key
components that have been driven by situational as well as individual factors for the purpose
of managing effective interpersonal contacts, processing of information and for effective
decision making in business (Kumar, 2015).
Fig: Mintzberg management roles
(Source: Korica, Nicolini & Johnson, 2017)
The interpersonal contact is managed through effective communication between the
manager and the people working within the organisation as well as within the entire industry.
There are multiple individuals who are associated with the management of interpersonal
communication and this major role ensures inclusion of Figurehead, Leader and Liason. The
Mintzberg management roles have been stated as per the Appendix section, where the

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Figurehead has been the EO or manager of the company, i.e., Woolworths Group Limited,
who has been working as a role model to represent the business both internally as well as
externally in terms of formality, thereby, carry out the individual roles and responsibilities
along with fulfilment of the needs of employees working at the company (Ollila & Yström,
2017). The leader of the company could be the manager art different levels, who could keep
the staffs motivated and encouraged, furthermore, foster the development of a good working
environment and culture too. A Woolworths, the employees have been provided with training
and development sessions and programs for strengthening their skills, knowledge and
expertise. The liason here is the line manager, who acts as an intermediary between the
manager and employees and has mostly been associated with the maintenance of networks
internally and even ensured that the right messages and information are transferred from the
manager to the employees of the organisation (Ahearne et al., 2014).
Considering the role of management of information processing, there are individuals
who have been associated with the transfer, storage analysis and retrieval of information
among the managers and Board of Directors for effective decision making and improve the
overall business performance largely too. The role of monitor can be managed by the
manager of the organisation to collect information, both internal as well as external,
furthermore, analyse those information for identifying issues, and exploit opportunities and
implement changes for good (Simon, Fischbach & Schoder, 2014). As per stated in the
Appendix section, as a disseminator, the manager needs to transfer the information to the
employees while at the same time, being a spokesperson, the manager of Woolworths Group
Limited in Australia could also ensure communication with the business partners and external
parties about the corporate policies, principles and regulations. As part of the process of
decision making, based on the Appendix, it is clearly relatable that to facilitate the process of
decision making, the manager could work as an entrepreneur, who should initiate the change

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and also play a pivotal role as a disturbance handler to act responsibly during emergency or
any critical situations (Ouakouak, Ouedraogo & Mbengue, 2014). According to the
Mintzberg management roles, the duties of managers of the organisation are also to allocate
resources properly and also negotiate with the business partners while working
collaboratively considering the procurement terms and conditions too.
4.2 Corporate level strategy
Fig: Woolworths corporate level strategy
(Source: Woolworths.com.au, 2019)
The corporate level strategies are mainly implemented by business organisations like
Woolworths Group Limited to make decisions effectively for the purpose of managing
financial aspects, human resource aspects along with creation of a positive impact on the
production of goods and services. This assures financial success in terms of higher revenue
generation and to obtain a competitive edge over its competitors too (Foxall, 2014). As see
fron the presentation in the Appendix section, the horizontal integration strategy could be

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considered as a corporate level strategy that could allow the company to grow in size as well
as manage differentiation of products and services to meet the varied needs of people all over.
This would also assist Woolworths Group Limited to achieve higher economies of scale and
gain access to new markets with the help of managing business partnerships or even through
mergers and acqusitions. The business diversification strategy could be implemented for
enhancing the sales generation and meet the different needs of clients in different market
segments (Ogunnaike et al., 2014). Moreover, with the help of vertical integration, it could
get much easier and convenient for Woolworths Group Limited include automation
processes, which might reduce the costs incurred while managing the business operations and
processes, furthermore, ensure better management of negotiations related to the distribution
of materials. It is also recommended for Woolworths to utilise the vertical integration and
growth strategy for ensuring that own materials and resources are prepared and taken over to
ensure that the supply chains are managed properly, thereby, allow the company to gain
better control over the needs of supply chain and maintenance of quality aspects too (Helm &
Gritsch, 2014). Moreover, the costs incurred while acquiring materials from outside suppliers
along with the transportation costs would be reduced, which could enhance the scopes and
opportunities for Woolworths to target new markets and deliver better quality services.
5. DEVELOPMENT OF CAPABILITIES FOR ADAPTING TO THE
CHANGING BUSINESS ENVIRONMENT
 The company must understand the environment impact and then implement necessary
approaches and strategies to manage good supply chain along with management of
innovation for creating a healthy planet
 The management of green or environment friendly measures could also help in
sourcing the products sustainably and overcome the climatic change issues too

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 The company could also aim at introducing sustainable forestry products to promote
healthy consuming behaviours among people as well as prevent harmful ecological
impact
 To adapt to the changing business environment, Woolworths Group Limited also
needs to move to a circular economy
 Taking part in sustainable campaigns and carbon initiatives could also help in
resolving the challenges of climatic change conditions
 To develop capabilities and skills for improving overall business performance,
Woolworths Group Limited also needs to train the employees for strengthening their
skills, knowledge and expertise
 The cost leader and differentiation should also differentiate the products from the
other company products, thereby, allow for influencing the customers to make
purchases effectively
6. CONCLUSION
The report was prepared to demonstrate about Woolworths Group Limited and how it
operated within the retail industry while remaining competitive as well. Based on the analysis
of various factors and forces, it was understood that the company managed to sustain in the
competitive business environment. Based on the Porter’s five forces and Mintzberg’s
theories, it could be understood that the company developed its skills, capabilities and
competencies to adapt to the changing environment too. The company could adopt greener
approaches for enabling innovation and at the same time, carry out sustainable measures for
meeting the requirements of people as well as create positive environment impact.

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Appendices
Appendix 1
Situational analysis done with the use of SWOT analysis framework
Strengths
 The network for distribution is very
strong and effective for reaching the
potential targeted markets
 The innovation of products is done
consistently
 The company possess a strong base
of suppliers, who deliver good
quality raw materials and resources
for managing stable supply chains
 Good returns on the capital
expenditures made by the company
 Strong flow of cash is another major
strength (Goetsch & Davis, 2014)
 The workforce consisting of
employees are highly skilled and
knowledgeable
Weaknesses
 Outside the core business, the
business has lacked success in the
other areas
 The rate of attrition is quite high for
Woolworths Group Limited
 Limited expansion of business
 The company lacked proper demand
forecasting, which has resulted in
missing various scopes and
opportunities to sustain in the
competitive business environment
(Stead & Stead, 2014)
 Poor level of investments for
research and development purposes
Opportunities
 The latest trends could create new
scopes and opportunities for
Threats
 Threats of new entrants and
competitors within the industry

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Woolworths in Australia to generate
new streams of revenue
 The increase in level of consumer
spending can also allow Woolworths
Group Limited to acquire new
clients and gain greater market share
 The reduced cost of transportation is
another opportunity for the business
to enhance the profit level and save a
lot of cost associated with it (Meyer
et al., 2017)
 The lower rate of inflation is another
great opportunity for the business to
sustain in the marketplace
 The rise in cost of raw materials and
resources could also be a major
threat
 Constant change in the buying
attitudes and behaviours of the
consumers
 The new environmental laws,
policies, rules and regulations can
also affect the production of certain
product category by the business
(Morden, 2016)

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Appendix 2
Porter’s five forces framework
Porter’s five forces Description
Threat of new
entrants in the
market
 Geographical factors could give rise to new products to
enter the market
 Routes to market
 New products and services that can be available at lower
prices for meeting customers’ needs
 Economies of scale
 Overall, the threat of new entries into the market is high for
Woolworths, Australia
Threat of substitute
products and
services
 The products and services are similar like the products
offered by Woolworths and are available at reasonable
prices to enhance competitiveness
 High switching power possessed by the customers

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 Focus should be on becoming service oriented rather than
being product oriented only
 Establishment of brand loyalty among clients is necessary
 The threat of substitute products is moderate for the
company
Bargaining power
of the suppliers
 Low bargaining power of suppliers
 Availability of huge numbers of suppliers, switching power
is high for Woolworths
 Suppliers’ management has facilitated better management
of supply chain networks along with extensive distribution
patterns too (Mintz & Currim, 2013)
Buying power of
the purchasers
 The buying power of purchasers is high considering the fact
that customers’ satisfaction is the most important aspect for
every businesses
 Streamlining the sales and production processes could help
in delivering better quality products as well as extensive
services for meeting the customers’ needs
 Adaptability to change perspectives is necessary for the
organisation
 Need to deliver products and services with additional
discounts and doffers for rousing interest among the
customers for influencing their buying behaviours
Threat of  Presence of multiple companies within the retail industry

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competitive rivalry
in business
could be another contributing force or factor that affects
business functioning
 Switching power of the buyers is quite high because of the
presence of multiple competitors that offer similar kinds of
retail based products within the concerned industry
 Threat of competitive rivalry is low for Woolworths Group
Limited
Appendix 3
PESTLE analysis framework for environmental analysis
P
Political factors
E
Economic
factors
S
Social factors
T
Technological
factors
L
Legal factors
E
Environmental
factors
 Governm
ent
policies
and
principles
are
 Unempl
oyment
rate and
financia
l
recessio
 Growth in
populatio
n and
distributio
n of age
are major
 Automati
on
processes
 Research
and
developm
 Legal
obligatio
ns
 Employ
ment
laws,
 Change
in
weather
and
climatic
conditio

25
STRATEGIC MANAGEMENT
considere
d as
political
factors
that
influence
trade
relations
and
investmen
ts to the
business
 Implemen
tation of
foreign
trade
policies
 Political
barriers
and
corruption
 Trade
restriction
s and
labour
n
 Exchan
ge rates
and
disposa
ble
income
s
( Hubba
rd, Rice
&
Galvin,
2014)
 Rate of
interest
and
inflatio
n are
also
conside
red as
econom
ic
factors
affectin
social
factors
 The
managem
ent of
health and
safety
 Cultural
aspects
can
influence
business
functionin
g
 Lifestyle
attitudes
and
consumer
behaviour
s
ent
activities
carried
out at the
company
 Implemen
tation of
advanced
technologi
es for
innovatio
n
 Involvem
ent of
digital
and online
platforms
for
creating
brand
awareness
among
people
( Du Toit,
2013)
rules and
regulatio
ns
 Laws
related to
discrimin
ation of
people
within
workplac
e Health
and
safety
laws
 Patent,
trademar
k and
copyright
s laws
ns
 Focus
on
sustaina
bility
manage
ment
 Environ
ment
laws,
policies,
rules
and
regulatio
ns
 Pressure
by
Govern
ment
and
regulato
ry
bodies
to
manage

26
STRATEGIC MANAGEMENT
managem
ent related
laws
g
busines
s
sustaina
bility
( Davari
&
Strutton,
2014)

27
STRATEGIC MANAGEMENT
Appendix 4
Mintzberg management roles
Interpersonal
communication
management
Processing of information Process of decision making
Figurehead
 As the managerial
role, it is the
responsibility to
carry out the internal
and external duties
of the organisation
 Formality is
Monitor
 The external and
internal information
are gathered
considering the
business related
aspects
 With the analysis of
Entrepreneur
 Designing the
management of
change approaches
and strategies
 The managerial role
also include dealing
with the conflict

28
STRATEGIC MANAGEMENT
maintained while
carrying out the roles
from the managerial
perspective
this information, the
managerial role
would be to detect
the issues and even
identify the scopes
and opportunities
needed to be
exploited for stable
business functioning
(Adnyana & Darma,
2015)
situations to resolve
any issues and
problems
Leader
 Roles and
responsibilities of
keeping the
employees motivated
and encouraged to
perform to the
potential within the
workplace
 Associated with the
development and
growth of employees
Disseminator
 As the manager, it is
the duty of the
individual to
disseminate or
distribute the
information
 The analysis if
information and data
is done for ensuring
that the employees
are guided in the
 Disturbance handler
 It is important for
dealing with
emergency situations
and at the same time,
deliver extensive
solutions
 Managing the raw
materials and
resources required to
ensure smooth
production

29
STRATEGIC MANAGEMENT
through delivery of
training sessions
right direction
Liason
 The managerial role
is to act as an
intermediary
between the manager
and employees
 The managerial
individual is
associated with the
transferring of
information and
messages from the
manager to
employees and the
line manager could
be liason
Spokesman
 The managerial role
is to communicate
the employees and
also the other
business partners
about the corporate
policies and
principles
 Involved in the
process of decision
making by aligning
with the principles
and policies
Allocator of resources
 As the manager, it is
important for
allocating the right
financial as well as
human resources for
ensuring that the
change management
approaches are
initiated perfectly.
 The HR manager
could act as a
resource allocator
and even manage
procurement terms
and conditions along
with negotiations
Negotiator
 From the managerial
perspectives,

30
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negotiations are
managed for
fulfilling the interests
of people within the
organisation
 Negotiates with the
business partners to
ensure collaborative
working too.
Appendix 5
Marketing mix strategy

31
STRATEGIC MANAGEMENT
Marketing mix 4 Ps
Product  Woolworths Group Limited owns Woolworths Supermarket and
other subsidiaries that are associated with the offering of products
including grocery items, fashion and clothing goods, sportswear
items, apparels, etc. that can cater the needs of people effectively.
 There are food items and other products too that have helped in
meeting the needs and preferences of the clients largely.
 With the management of multiple subsidiaries, the company also
sells financial services along with other related services and products
too
Price  The mixed pricing strategy is considered by the company for setting
competitive prices and arouse interest among the customers
 The pricing could also be based on cost leadership and cost
differentiation, which could ensure influencing buying behaviours
Place  Woolworths Group Limited has enhanced the retail chain operations
by managing business all over various locations of Australia
including US, UK, South Africa, Austria and New Zealand.
 Participation in active campaigns and involving social media
platforms have also allowed the company to place its products in
different targeted market segments wisely
Promotion
s
 The promotions and advertisements on televisions, newspapers,
magazines and through sales promotions enhance brand visibility and
image

32
STRATEGIC MANAGEMENT
 The involvement of social networks also extends the company’s
ability to promote the brand products and services effectively
 This has resulted in better brand exposure along with ability to
generate awareness among clients to raise sales revenue and attain
competitive advantage too

33
STRATEGIC MANAGEMENT
Appendix 6
Marketing budget or expenses
Appendix 7
Implementation plan for the organisation
Main activities/ stages Month
February
Month
April
Month
June
Month
Sep
Month
Oct
Month
Nov
Month
Dec
Conducting market
research

Collecting data from
secondary sources
 
Feasibility study 
Designing and
implementation of
strategies
  
Conduct survey process  
Development of
marketing plan
 
Promotional channels   
Analysis of information   
Implementation of  

34
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change
Monitoring and review  
Feedback acquisition  
Appendix 8 Corporate level strategy
From the analysis of the corporate level strategies, the corporate level strategy has
been considered as the most effective could be the horizontal integration strategy, which has
allowed for managing differentiation along with facilitating the management and
implementation of strategies required to manage proper business functioning. Based on the
strategy house represented in the corporate level strategy, the transformation of the business
has been possible with the help of focus on the major growth drivers as well as the major
priorities, which increased the shareholders’ value and also helped in meeting the needs of
customers consistently. Based on the corporate level strategy, Woolworths could adapt to the
changing needs of customers by making sure that the products are positioned well and also
added with valuable features, which could allow customers to differentiate between the
products of Woolworths from the products of any other companies. The core of culture is still

35
STRATEGIC MANAGEMENT
about putting the customers at first, which can also allow Woolworths to focus on centralised
decision making as well as use the performances measures appropriately to align with the
values, beliefs and principles of the organisation too.