there is no minimum or maximum words count. Please use the information provided in the case
1. Comment on the businesslevel strategy adopted by Air Asia
How has Air Asia achieved cost leadership or differentiation
2. Referring to Porters model of the five forces of competition is the above strategy suitable for Air Asia to achieve a better
position in the industry What are the risks of using the strategy
3. Identify the ways Air Asia can sustain its competitiveness through the businesslevel strategy it has adopted