Benefits of Taking a Brand Global

Running Head: STRATEGIC MANAGEMNET
STRATEGIC MANAGEMNET
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STRATEGIC MANAGEMNET1
Today’s dynamic business environment definitely calls for taking one’s brand from local
to global. It is of prime importance to sustain in the market. Toady more and more big brands be
it Apple Inc, or Google , Reebok, Nike or Puma every single brand is increasingly focusing on
how to gain a global exposure, tap new market opportunities, and avoid stagnation of growth
(Guo, 2013). Therefore it is always necessary to look forward to newer opportunities and make
utmost use of the same.
Personally I recommend that a brand should be so well built by its name and image that
taking it global will open bigger avenues for the brand to expand. Moving to a global platform
brings along host of convenient factors for the business which might include:
1.Expected growth in sales- No matter how big or small a company is, profit margins are
determined by the sales figures as it brings in expected revenue earnings. Even if company
operators feel that the firm is earning substantial revenue still it aims to achieve more by
expanding its business. (Steenkamp, 2014). The race to expand internationally is often about
expanding ones presence in the international market. Being the first one to tap in a new market
can provide significant advantages. Tapping new market opportunities serves as a backbone of
supporting growth, innovation and expansion of theses big brands bringing in more revenue and
customer attraction.
2.Greater opportunities of diversifying business- New market areas offer new opportunities
which might help the business firm improve its quality of operation. For example Xiaomi is one
of the known brand names in China and now is significantly heard and known in the Indian
market as well (Kuo, Luarn & Chen, 2017). Therefore apart from selling cell phones in India are