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Strategic Marketing Assignment Solution

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Added on  2020-04-21

Strategic Marketing Assignment Solution

   Added on 2020-04-21

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Running head: STRATEGIC MARKETING
Strategic Marketing
Name of the Student
Name of the University
Author note
Strategic Marketing Assignment Solution_1
1STRATEGIC MARKETING
Executive Summary
The report helps in understanding the different usages of oriented strand board in the
sheathing of roof as well as wall of different buildings. The overview of the manufacturing
process has to be ascertained as this will help in understanding the different characteristics of
the oriented strand boards. The proper analysis has been done in order to understand the
domestic product volume as well as trend in the organization.
The main aim and purpose of the report is to analyze the marketing mix that is used by the
companies who are dealing with such materials in domestic market of New Zealand. The key
marketing strategies has to be ascertained as this will help in understanding the strengths as
well as weaknesses of the domestic as well as international market.
The conclusion will be based on the proper analysis of the global production trends as well as
volumes as this will help in understanding the other competitors in the market and this will
help in analyzing the opportunities and threats of the OSB in New Zealand market.
Strategic Marketing Assignment Solution_2
2STRATEGIC MARKETING
Table of Contents
Introduction................................................................................................................................2
1. Introduction to wood products...............................................................................................2
a. Manufacturing Process Overview......................................................................................2
b. Characteristics/specifications, advantages.........................................................................4
c. Domestic production volumes and trends..........................................................................5
d. Main New Zealand suppliers.............................................................................................6
2. Evaluate and critique of the domestic market........................................................................6
a. Marketing mix being used..................................................................................................6
b. Key marketing strategies....................................................................................................8
c. Strengths and weaknesses of the domestic market.............................................................9
3. Evaluation and critique of the global market.......................................................................10
a. Global production volumes and trends.............................................................................10
b. Examples of key international competitors......................................................................11
c. Opportunities for the New Zealand market......................................................................11
d. Threats to the New Zealand market.................................................................................11
4. Conclusion............................................................................................................................12
References................................................................................................................................13
Strategic Marketing Assignment Solution_3
3STRATEGIC MARKETING
Introduction
The report helps in understanding the different kinds of wood products in the market
of New Zealand. The product or the object that has been taken in this report is
particleboard/oriented strand board. The different specifications as well as the
characteristics of the particular product have to be analyzed as this will help in understanding
the importance of the respective product.
The main aim and purpose of the report is evaluating as well as understanding the
critique of the entire domestic market. The proper analysis has to be done on the marketing
mix of the product along with analysis of the key marketing strategies. The proper analysis of
the strengths and weaknesses has to be analyzed as this help in understanding the key
international market along with the opportunities and threats to as well as for the New
Zealand market.
The structure of the report will include three sections such as the introduction to the
wood products, proper evaluation of the domestic product as well as the global market. The
marketing mix has to be included in order to understand the different Ps of marketing and this
will help in understanding the SWOT analysis of the respective product.
1. Introduction to wood products
a. Manufacturing Process Overview
The object that has been selected in the respective report is particleboard/oriented
strand board. The steps in manufacturing the respective product include the raw materials
that are prepared, proper conversion of the raw materials into particles and then drying the
particular particles as well. Proper classification of the particles is required in order to blend it
with different addictives (Yorgun & Yıldız, 2015). Furthermore, the addictives along with the
Strategic Marketing Assignment Solution_4

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