Strategic Marketing: Market Segmentation and Entry Modes

Strategic marketing

Contents
Executive summary:.........................................................................................................................1
Introduction:.....................................................................................................................................1
PESTEL :................................................................................................................................2
market –entry modes..............................................................................................................4
the market segmentation and targeting...................................................................................6
apply the porter five forces strategies:....................................................................................9
Porter generic strategies:.....................................................................................................10
Conclusion:....................................................................................................................................11
References:.....................................................................................................................................12

Executive summary:
The strategies helps then organisation to identify the new market place for its new goods and
services so that they can expand their business activities at the international market and earn
their desire profits margin. The organisation offers different kind of services like advertising,
promotion and various another marketing schemes to create awareness in the customer. here the
manager of the organisation make effective marketing strategies for the organisation for their
new goods and services entering into the new market across the global market places. The aim
focus of is on making plan for the organisation about making segmentation of the market ,
having targeting strategy and position their goods and services and examine the porter five
forces. (Azlan, Moamin. and Mohd, 2016)
Here the organisation will finds new goods and services to place in the new country which will
helps in expanding the business operation . this also content the recommendation which are
given to the organisation to understand the market before entering into the new market places.
The strategies are used by the organisation to grow their business at the international market
with the use of proper and effective strategies regarding to the marketing function which helps
them to increase their market share at the target market place and focus on offering the different
kind of goods and services to the customer. these strategies helps the organisation to provide the
new goods to its customer and target the new market to enter with their existing as well as the
new developed product and services .
Introduction:
The strategic marketing refers to the process which helps the organisation to obtain the goals
and objectives in the profitable manners by making effective strategic to provide new goods and
services in the new market place. for this assignment, Blue foundation media organisation
which operates in adverting industry , now wants to enter into the new market in the Romania
with the new goods such as web design service so the clients wants to examine the Romania
market . In the another words, it strategic marketing refers to the planning tools and technique
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which helps the organisation to perform better in the operational activities. Further there
discussion on introducing the new goods in the new target market places with the help of macro
environment factors examine and market segmentation. (Andreasen,. and Kotler, 2015. )
PESTEL :
Overview about the organisation:
The Blue foundation media is one of the largest digital agency and offer the service such as
web design development also provide the online marketing strategies to capture the desire
market within the short time period. it give service like website development for the
organisation in the market.
The Blue foundation media is a client of the Ashanti marketing solution focus on expanding
their business at the global market by introducing the new goods and services for its targeted
customer so that they can enhance their market share in the market places.
New product for the organisation: The Blue foundation organisation offers the services such
as promotion, PR , advertising and various another marketing services to its customer , so they
have come up with completely new services of Web Design in the market places. These web
design involves the production and maintenances of websites of the company and includes the
proprietary software, development of the websites and having different visuals interfaces. These
new services helps the organisation to grow their operational activities at the international
market. (Boyko and Zubko,2015)
New country to enter by the blue foundation media
The Blue foundation media organisation are working form the UK market and are planning to
expand their business in the Romania market with their new services for the customer. the work
environment of the Romania is good as it is a developed market and it have greatest national
economic in the European market which helps the blue foundation to expand and grow their
business at the international platform. The Romania market is a good place with the new
services as there are less competition in the target segment which helps the organisation to
increase their market share.
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