Strategic Marketing Assignment (Solution)
Added on 2020-12-23
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Strategic Marketing
Executive summeryStrategic marketing is required to be observed within an organisation with the alim ofimproving their market share. This will help in improving the services which will support a goodrise in capabilities of the organisation to setting up of the operations and thus will support a goodrise in capabilities and meeting up of operational requirements. The report will present theexternal environmental support, market entry strategies, segmentation and targeting measuresand proper assessment of generic strategies to expand the business of waste managemententerprise, First Mile.
Table of ContentsExecutive summery..........................................................................................................................2INTRODUCTION...........................................................................................................................4MAIN BODY...................................................................................................................................41. Macro environmental analysis using PESTEL.......................................................................42. Market Entry modes that can be carried out by the organisation for effective growth ordevelopment of the organisation.................................................................................................73. Apply concepts of segmentation and targeting with evaluation to target market of client.....84. Porter's generic strategy..........................................................................................................9CONCLUSION..............................................................................................................................11REFERENCES..............................................................................................................................12
INTRODUCTIONThe planning of the strategic marketing measures will impact the overall performance ofthe organisation in an effective way. The promotional services and other growth measures whichare been undertaken within the organisation will impact the performance of an enterprise. Thepresent report is been carried out for a UK based recycling firm, First Mile. The report will coverthe macro environmental factors with possible opportunities and threats and properrecommendations to tackle it. Also, the modes of market entry are discussed. The marketsegmentation and targeting is been carried out. Along with it, competitive advantage of genericstrategies are been developed.MAIN BODY1. Macro environmental analysis using PESTELIn order to identify the effective external environmental factors that can impact theestablishment and expansion of a business enterprise that will influence the operations of anorganisation in an effective and significant manner. As the external environment will look afterproper assessment of external expansion operations, this can be said that proper planning of theservices and gaining of a good control over the operations (Srinivasan and Lohith, 2017). Thiscan be said that the First mile is required to see through proper planning of its expansion inFrance and for this purpose, they can carry out effective PESTEL analysis which will impacttheir performance in most effective way. The effective external environmental factor thatimpacts the performance and expansion measures of the organisation are:Political: The political factors will have a significant impact on the expansion measures whichare been carried out by the organisation. This will help in improving the expansion measureswhich are carried out by the waste recycling enterprise in France. Foremost, the Brexit will havea significant impact on the expansion and promotional operations of the organisation. Gettingaway from the EU, the other European countries may turn out to be reluctant to keep any sort oftrade relation with UK and its enterprises (Liebl, 2018). The selected enterprises will look afterproper and most effective measures to carry out these issue in a significant manner.Economic: The financial factors are also required to be taken in consideration by First Mile. Asmajority of European countries are facing the recession, inflation and significant difference incurrency rates, these measures are required to be controlled and monitored by the enterprise inorder to carry out significant rise in the operations which will influence the sales of the
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