Strategic Marketing Analysis - Marketing Mix

Running head: STRATEGIC MARKETING ANALYSIS
STRATEGIC MARKETING ANALYSIS
Name of the Student
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Author Note

STRATEGIC MARKETING ANALYSIS1
Table of Contents
Introduction......................................................................................................................................2
Recommendation and discussion the strategic marketing of the marketing mix for one of their
existing products (good or service)..................................................................................................2
Identification of the appropriate resource allocation of tangible and intangible organisational
resources the company could utilise for achieving the marketing mix strategy..............................5
Conclusion.......................................................................................................................................7
References........................................................................................................................................9

STRATEGIC MARKETING ANALYSIS2
Introduction
Hubbard Foods is mainly a breakfast and cereals based manufacturer in New Zealand that
is based Auckland. The organization sells the cereals under the brand of Hubbards and the
various private labels as well. The founder of Hubbard Foods is Dick Hubbard who had stepped
down as the CEO from the years 2004 to 2007 in order to serve as mayor of Auckland
(Hubbards.co.nz. 2020). The company had started its operations in the year 1989 under the name
of Winner Foods and after around two years the firm had decided to name of the family on cereal
boxes in order to name it as Hubbard Foods Ltd. Hubbard thereby considered selling off the
company and retaining its ownership at the same time (Hubbards.co.nz. 2020).
The report will be based on the marketing mix of Hubbard Foods that will be developed
with respect to the segmentation, targeting and positioning analysis that has been completed
previously. The external and internal environment of the organization had also been analyzed
previously that will be able to provide a base for the development of marketing mix of Hubbard
Foods in the industry. The marketing mix of Hubbard Foods will be formed with respect to the
external environment based factors that are depicted by PESTLE analysis and the internal
environment related factors that have been discussed as a part of the SWOT framework. The
target consumers who are taken into consideration for the analysis are the children and products
that has been selected are the breakfast cereals.
Recommendation and discussion the strategic marketing of the marketing mix
for one of their existing products (good or service)
According to Abril and Rodriguez-Cánovas (2016), the marketing mix of Hubbard Foods
has enabled the organization to connect with the consumers in an effective manner. Marketing

STRATEGIC MARKETING ANALYSIS3
mix is able to define business strategies and the corresponding activities that are considered to be
useful for the proper implementation of marketing plan. The target customers of Hubbard Foods
can be engaged efficiently with the support that is provided by the proper development of
marketing mix (Aras, Syam, Jasruddin, Akib & Haris, 2017). The success of Hubbard Foods is
mainly based on the health food and breakfast cereal based products that are offered to the
consumers in different parts of the world. The public relations have provided major benefits to
Hubbard Foods in order to highlight the benefits of the products and the businesses (Dolnicar,
Grün & Leisch, 2018).
Products – Hubbard Foods is mainly a health food and grocery products based
organization that offers a wide range of products to the consumers. The product that has been
taken into consideration for development of marketing mix is the breakfast cereal that is targeted
towards the children and teenagers. The element of marketing mix is mainly able to define the
products that are offered to the target customers. The major product lines that are offered to the
consumers by Hubbard Foods include breakfast cereals, private label based products, food
products that have high nutritional value (Datta, Ailawadi & Van Heerde, 2017). The major
consumer segments that are targeted by Hubbard Foods include adults, teenagers and children.
The consumers are mainly targeted by the organization by offering products that are able to fulfil
their demands and needs in an effective manner. Some of the cereal based products of Hubbard
Foods have been mainly designed for the consumption of children. The product based
component is considered to be a major aspect of the marketing mix that has been developed by
Hubbard Foods (Dolnicar, Grün & Leisch, 2018).
Place – The market of Hubbard Foods has continued its expansion by adding different
locations for the aspect related to distribution of the marketing mix. The distribution or place