Strategic Marketing Analysis - Marketing Mix

Running head: STRATEGIC MARKETING ANALYSIS
STRATEGIC MARKETING ANALYSIS
Name of the Student
Name of the University
Author Note

1STRATEGIC MARKETING ANALYSIS
Table of Contents
Introduction......................................................................................................................................2
Recommendation and discussion the strategic marketing of the marketing mix for one of their
existing products (good or service)..................................................................................................2
Identification of the appropriate resource allocation of tangible and intangible organisational
resources the company could utilise for achieving the marketing mix strategy..............................5
Conclusion.......................................................................................................................................7
References........................................................................................................................................9

2STRATEGIC MARKETING ANALYSIS
Introduction
Hubbard Foods is mainly a breakfast and cereals based manufacturer in New Zealand that
is based Auckland. The organization sells the cereals under the brand of Hubbards and the
various private labels as well. The founder of Hubbard Foods is Dick Hubbard who had stepped
down as the CEO from the years 2004 to 2007 in order to serve as mayor of Auckland
(Hubbards.co.nz. 2020). The company had started its operations in the year 1989 under the name
of Winner Foods and after around two years the firm had decided to name of the family on cereal
boxes in order to name it as Hubbard Foods Ltd. Hubbard thereby considered selling off the
company and retaining its ownership at the same time (Hubbards.co.nz. 2020).
The report will be based on the marketing mix of Hubbard Foods that will be developed
with respect to the segmentation, targeting and positioning analysis that has been completed
previously. The external and internal environment of the organization had also been analyzed
previously that will be able to provide a base for the development of marketing mix of Hubbard
Foods in the industry. The marketing mix of Hubbard Foods will be formed with respect to the
external environment based factors that are depicted by PESTLE analysis and the internal
environment related factors that have been discussed as a part of the SWOT framework. The
target consumers who are taken into consideration for the analysis are the children and products
that has been selected are the breakfast cereals.
Recommendation and discussion the strategic marketing of the marketing mix
for one of their existing products (good or service)
According to Abril and Rodriguez-Cánovas (2016), the marketing mix of Hubbard Foods
has enabled the organization to connect with the consumers in an effective manner. Marketing

3STRATEGIC MARKETING ANALYSIS
mix is able to define business strategies and the corresponding activities that are considered to be
useful for the proper implementation of marketing plan. The target customers of Hubbard Foods
can be engaged efficiently with the support that is provided by the proper development of
marketing mix (Aras, Syam, Jasruddin, Akib & Haris, 2017). The success of Hubbard Foods is
mainly based on the health food and breakfast cereal based products that are offered to the
consumers in different parts of the world. The public relations have provided major benefits to
Hubbard Foods in order to highlight the benefits of the products and the businesses (Dolnicar,
Grün & Leisch, 2018).
Products – Hubbard Foods is mainly a health food and grocery products based
organization that offers a wide range of products to the consumers. The product that has been
taken into consideration for development of marketing mix is the breakfast cereal that is targeted
towards the children and teenagers. The element of marketing mix is mainly able to define the
products that are offered to the target customers. The major product lines that are offered to the
consumers by Hubbard Foods include breakfast cereals, private label based products, food
products that have high nutritional value (Datta, Ailawadi & Van Heerde, 2017). The major
consumer segments that are targeted by Hubbard Foods include adults, teenagers and children.
The consumers are mainly targeted by the organization by offering products that are able to fulfil
their demands and needs in an effective manner. Some of the cereal based products of Hubbard
Foods have been mainly designed for the consumption of children. The product based
component is considered to be a major aspect of the marketing mix that has been developed by
Hubbard Foods (Dolnicar, Grün & Leisch, 2018).
Place – The market of Hubbard Foods has continued its expansion by adding different
locations for the aspect related to distribution of the marketing mix. The distribution or place

4STRATEGIC MARKETING ANALYSIS
based element is able to define the venue with the help of which products are offered to the
consumers. The market of Hubbard Foods is considered to be a factor that is able to play a major
role in enhancing the distribution process of the company. The majority of the sales based
transactions that are made by Hubbard Foods mainly take place from the stores that are
developed in different parts of the world (Datta, Ailawadi & Van Heerde, 2017). The
organization has also developed its online stores in order to cater to the needs and demands of
consumers. Hubbard Foods also aims at delivering based services for the online purchases that
are made by the consumers with the help of the website. The organization has been able to
capitalize on levels of popularity of the brand to draw the consumers towards the stores (Jackson
& Ahuja, 2016).
Promotions – Hubbard Foods has been able to implement different types of promotional
activities based on the conditions of the industry. The promotion based element of the marketing
mix aims at dealing with the business communications based activities that are performed with
the target market. The major activities that are a part of the promotional mix of Hubbard Foods
include advertising, public relations and sales promotions (Liu, Li, Chen & Balachander, 2017).
The advertisements that are developed by the organization in order to communicate with the
customers is considered to be quite regional in nature and is able to reach the target audiences
easily. The advertising campaigns that have been developed by Hubbard Foods are able to
enhance the awareness related to its products among the consumers. The organization develops
the public relations based activities and programs in order to enhance the sales promotions. The
quality of image of the brand of Hubbard Foods has also enhanced with the help of promotional
activities (Jackson & Ahuja, 2016).

5STRATEGIC MARKETING ANALYSIS
Price – Hubbard Foods has implemented the premium pricing based strategy in order to
serve the customers who are more concerned about the quality of products. The prices of
breakfast cereal based products that are offered by Hubbard Foods are quite higher in
comparison to the other organizations. The quality of products are considered to be an important
aspect that is related to the sales of products that are offered to the consumers in different parts of
the world (Patil & Bach, 2017). The breakfast cereal based products that are provided to the
children are able to provide a major contribution to the total amount of sales that have been
gained by Hubbard Foods. The quality of products that are offered to the consumers by Hubbard
Foods are also considered to be a major aspect that is taken into consideration for the purpose of
targeting the consumers. The broad differentiation based generic strategy has been implemented
by Hubbard Foods in order to decide the prices of the breakfast cereal based products of the
organization (Liu, Li, Chen & Balachander, 2017).
The marketing mix of Hubbard Foods is able to play a major role in proper development
of the strategic plan of the organization. The breakfast cereals that are offered by Hubbard Foods
are considered to be a major contributor to the profits that have been gained by the organization
in the industry. The target consumers of Hubbard Foods mainly include children who are
benefitted by the product that is offered by the organization (Pogorelova, Yakhneeva, Agafonova
& Prokubovskaya, 2016).

6STRATEGIC MARKETING ANALYSIS
Identification of the appropriate resource allocation of tangible and intangible
organisational resources the company could utilise for achieving the
marketing mix strategy
The tangible resources of Hubbard Foods mainly include those which are used for the
purpose of developing its revenues in the industry. The marketing mix based strategy of the firm
can also be achieved easily with the proper usage of these resources. The tangible resources are
considered to be those which mainly include inventory, cash, machinery and buildings as well
(Aras, Syam, Jasruddin, Akib & Haris, 2017). The items can be liquidated by the organizations
in order to gain major levels of value. The major tangible resources that have been gained by
Hubbard Foods in order to maintain its operations in the industry include the website, employees,
Twitter, Facebook, blogs, retail locations, private label brands, suppliers and distributors as well
(Pogorelova, Yakhneeva, Agafonova & Prokubovskaya, 2016).
The tangible resources will be able to play a major role in supporting the organization so
that it is able to implement the marketing mix in an effective manner. The marketing mix of the
organization will be able to play a major role in enhancing the ways by which Hubbard Foods is
able to attract the consumers from various parts of the world. The breakfast cereal based products
that are offered by Hubbard Foods can be offered to the consumers with the help proper usage of
its tangible resources (Stead & Hastings, 2018).
The tangible assets of Hubbard Foods can play a major role in supporting the firm so that
the organization is able to implement the marketing mix. The social media platforms like
Facebook, Twitter and various blogs can also be used for the purpose of enhancing the levels of
communication with the consumers. The retail locations on the other hand can also be used for

7STRATEGIC MARKETING ANALYSIS
the purpose of enhancing the communication process with the consumers. Proper implementation
of marketing mix is supported in a huge manner by the use of intangible resources of Hubbard
Foods (Patil & Bach, 2017).
The intangible resources or assets are not physical in nature and are able to support the
operations of various firms. The brand recognition levels, intellectual property, goodwill,
trademarks, patents and copyrights are considered to be the major intangible resources that can
be used by Hubbard Foods in order to implement the marketing mix. The intangible resources of
Hubbard Foods are able to support the proper implementation of marketing mix of the
organization in order to communicate with the consumers in an effective manner. Hubbard Foods
can enhance the awareness related to breakfast cereals that are offered to consumers with the
proper implementation of marketing mix (Thabit & Raewf, 2018).
The implementation of marketing mix in an effective manner will be support the ways by
which consumers can gain knowledge related to the products. The goodwill and brand value of
Hubbard Foods will support the organization to enhance the communication with consumers in
an effective manner. Hubbard Foods will be able to use its brand value in order to enhance the
relationship that is developed with the consumers. The major target consumers of Hubbard Foods
that include children will be influenced in a huge manner by the brand value of the organization
(Datta, Ailawadi & Van Heerde, 2017).
The tangible and intangible resources of Hubbard Foods can support the organization in
order to implement the marketing mix that is a major part of the strategic planning process.
Hubbard Foods will be able to maintain its position in the industry by proper use of resources of
the firm. The target consumers of Hubbard Foods can be influenced by the marketing mix or
communication process of the organization. The company can also increase awareness related to

8STRATEGIC MARKETING ANALYSIS
the breakfast cereal based products that are offered to the consumers (Aras, Syam, Jasruddin,
Akib & Haris, 2017).
Conclusion
The report can be concluded by stating that the marketing mix of an organization can be
developed in order to form an effective communication process with the target consumers. The
major target consumers of the organization mainly include children belonging to a particular age
group. The product, price, promotion and prices of the product are considered to be a major part
of the marketing mix of Hubbard Foods. The tangible and intangible resources of Hubbard Foods
have however been able to play a major role in proper enhancement of communication process
of the organization and implementation of marketing mix as well. The organization will be
successful in enhancing awareness related to its products by proper implementation of the
marketing mix. The organization will be able to maintain its future operations with the support
provided by proper implementation of the marketing mix related aspects.

9STRATEGIC MARKETING ANALYSIS
References
Abril, C., & Rodriguez-Cánovas, B. (2016). Marketing mix effects on private labels brand
equity. European Journal of Management and Business Economics, 25(3), 168-175.
Retrieved from - https://www.sciencedirect.com/science/article/pii/S2444845116300295
Aras, M., Syam, H., Jasruddin, J., Akib, H., & Haris, H. (2017, July). The effect of service
marketing mix on consumer decision making. In International Conference on Education,
Science, Art and Technology (pp. 108-112). Retrieved from -
https://scholar.google.com/scholar?
hl=en&as_sdt=1%2C5&as_ylo=2016&as_vis=1&q=Aras%2C+M.%2C+Syam%2C+H.
%2C+Jasruddin%2C+J.%2C+Akib%2C+H.%2C+%26+Haris%2C+H.+
%282017%2C+July
%29.+The+effect+of+service+marketing+mix+on+consumer+decision+making.
+In+International+Conference+on+Education%2C+Science%2C+Art+and+Technology+
%28pp.+108-112%29.&btnG=
Datta, H., Ailawadi, K. L., & Van Heerde, H. J. (2017). How well does consumer-based brand
equity align with sales-based brand equity and marketing-mix response?. Journal of
Marketing, 81(3), 1-20. Retrieved from -
https://journals.ama.org/doi/full/10.1509/jm.15.0340
Dolnicar, S., Grün, B., & Leisch, F. (2018). Step 9: Customising the Marketing Mix. In Market
Segmentation Analysis (pp. 245-254). Springer, Singapore. Retrieved from -
https://link.springer.com/chapter/10.1007/978-981-10-8818-6_11
Hubbards.co.nz. (2020). Hubbards. Retrieved 1 April 2020, from http://www.hubbards.co.nz/

10STRATEGIC MARKETING ANALYSIS
Jackson, G., & Ahuja, V. (2016). Dawn of the digital age and the evolution of the marketing
mix. Journal of Direct, Data and Digital Marketing Practice, 17(3), 170-186. Retrieved
from - https://link.springer.com/article/10.1057/dddmp.2016.3
Liu, Y., Li, K. J., Chen, H., & Balachander, S. (2017). The effects of products’ aesthetic design
on demand and marketing-mix effectiveness: The role of segment prototypicality and
brand consistency. Journal of Marketing, 81(1), 83-102. Retrieved from -
http://dx.doi.org/10.1509/jm.15.0315
Patil, D. D., & Bach, C. (2017). Marketing-Mix For Strategy Building. Marketing, 4(4).
Retrieved from - http://www.jmest.org/wp-content/uploads/JMESTN42352175.pdf
Pogorelova, E., Yakhneeva, I., Agafonova, A., & Prokubovskaya, A. (2016). Marketing Mix for
E-commerce. International journal of environmental & science education, 11(14), 6744-
6759. Retrieved from - https://files.eric.ed.gov/fulltext/EJ1115907.pdf
Stead, M., & Hastings, G. (2018). Advertising in the social marketing mix: getting the balance
right. In Social Marketing (pp. 29-43). Psychology Press. Retrieved from -
https://www.taylorfrancis.com/books/e/9781315805795/chapters/10.4324/978131580579
5-3
Thabit, T., & Raewf, M. (2018). The evaluation of marketing mix elements: A case
study. International Journal of Social Sciences & Educational Studies, 4(4). Retrieved
from -
https://www.researchgate.net/profile/Thabit_Thabit3/publication/324923406_The_Evalua
tion_of_Marketing_Mix_Elements_A_Case_Study/links/5aeb827a458515f59981df6e/
The-Evaluation-of-Marketing-Mix-Elements-A-Case-Study.pdf