This presentation on Strategic Marketing covers the marketing mix and strategic plan of Ashanti Marketing Solutions, including market segmentation, CBBE model, and IMC methods. It also discusses how to measure marketing success and build a strong brand. The subject is MG624 Strategic Marketing and the presentation is in PPT format.

Discover Ashanti Marketing Solutions' marketing strategy, measuring success, and building a strong brand in this Strategic Marketing presentation.

Strategic Marketing: Marketing Mix and Plan for Ashanti Marketing Solutions

This report discusses the marketing mix, CBBE model, integrated marketing communication, and marketing success of Ashanti Marketing Solutions in China. The report explains how the company plans to introduce IT consultant services to improve organizational performance and image. The report also covers market segmentation, brand equity, and IMC strategies. The report concludes with a critical assessment of how the company measures its marketing success.

Marketing

Strategic Marketing and IT Consultant Services: A Case Study of Ashanti Marketing Solutions in China

This presentation provides an overview of strategic marketing, including the adaption and standardization of marketing mix, CBBE model, integrated communication mix, and measurement of success. It emphasizes the importance of strategic marketing for achieving higher competitive advantage.

Strategic Marketing

PowerPoint Presentation

This report discusses the importance of strategic marketing in gaining higher profits and revenues. It covers topics such as adaptation and standardisation of marketing mix, CBBE model, integrated communication mix, and measurement of success. The case study focuses on Ashanti Solution Company PLC.

Strategic Marketing: Adaptation, Standardisation, CBBE Model

This presentation provides an overview of strategic marketing, including the concepts of adaptation and standardisation of marketing mix, the CBBE model, integrated communication, and measurement of success. It focuses on the case of Ashanti Marketing Solution Limited entering the market of France. The presentation covers various aspects of strategic marketing and provides insights into how companies can achieve their goals and establish themselves in the market.

Strategic Marketing: Adaptation, Standardisation, CBBE Model, Integrated Communication, Measurement of Success

Presentation

This presentation discusses the concept of strategic marketing and its importance in differentiating businesses. It covers the adaptation and standardisation of marketing mix, the CBBE model, integrated communication mix, and measures of success. The presentation provides insights into how businesses can expand in international markets and achieve their aims and objectives.

Strategic Marketing: Adaptation and Standardisation of Marketing Mix

This report covers major aspects of strategic marketing, focusing on Ashanti Marketing Solutions Limited's plan to expand their business in Germany. It discusses the adaptation and standardisation of marketing mix, the CBBE model, integrated communication mix, and measures of success.

Strategic Marketing: Marketing Mix and Plan for Ashanti Marketing Solutions

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Strategic Marketing: Adaptation and Standardisation of Marketing Mixlg...

Strategic Marketing and IT Consultant Services: A Case Study of Ashanti Marketing Solutions in China

Strategic Marketing

Strategic Marketing: Adaptation, Standardisation, CBBE Model

Strategic Marketing: Adaptation, Standardisation, CBBE Model, Integrated Communication, Measurement of Success

Strategic Marketing: Adaptation and Standardisation of Marketing Mix

Strategic Marketing: Adaptation and Standardisation of Marketing Mix