Strategic Marketing: Market Audit, Competitor Analysis, Objectives

STRATEGIC
MARKETING

Table of Contents
Introduction
Main Body
Market Audit
Market Size and Trend Data
Competitors Analysis
Macro and Micro Economic Forces Affect The Organization
Customer Analysis
Stakeholder Analysis
Key Strategic Marketing Objectives for marketing Plan
CONCLUSION
REFERENCES

INTRODUCTION
Strategic Marketing is very essential method which every
organization have to apply in their organization. In this
management plan that how they survive for long-term in
market by implementing strategies which help them to beat
their competitors in market and they gain competitive
advantages. In strategic management they focus on their
strength that how they utilise their strength

MARKET AUDIT
Management of an organization have
to do market auditing for their
organization that what are the factors
which affect the organization in
positive and negative way. Market
audit is very important for organization
for its growth and development of
organization in market.