Strategic Marketing for Expanding Business into International Markets

This report discusses the factors and strategies involved in expanding a business into international markets through strategic marketing. It covers topics such as market entry options, market segmentation, and Porter's generic strategy. The report focuses on Cazoo, a car service delivery company, and its plans to diversify its services in the USA market. It also highlights the importance of political, economic, social, technological, legal, and environmental factors in the expansion process. Subject: Strategic Marketing, Course Code: N/A, Course Name: N/A, College/University: N/A, Document Type: Report, Assignment Type: N/A