Strategic Marketing for Expanding Business into International Markets

Strategic Marketing

Executive summary
The report has concluded varied factors of strategic marketing into expanding business into
international country markets, where external business domains play crucial role in strengthening
market positioning actively. Research done in study has further concluded market entry modes,
where Cazoo aims to further diversify services in USA market actively by heading towards new
range of work growth paradigms. Further segmenting and targeting strategies have been discussed
where company aims to invest on bringing youngsters under main target market. The study further
summarised porter generic strategies, as per new range of diverse business efficacy paradigms to
further evolve on higher potentialities actively.

Table of Content
Executive summary.............................................................................................................................2
INTRODUCTION..............................................................................................................................5
Pestle analysis ...............................................................................................................................5
Market entry options .....................................................................................................................7
Market segmentation .....................................................................................................................9
Porter generic strategy ................................................................................................................10
CONCLUSION ................................................................................................................................11
REFRENCES ...................................................................................................................................12