MG529 Strategic Marketing - Market Size, Competitor Analysis, and Covid-19 Strategies

Strategic Marketing

Table of Content
• Market Size and trend
• Competitor’s analysis:
• Strategies for covid19 pandemic
• Key strategic marketing objectives

Market Size and Trend
• Market size refers to the market share
that is acquired by company. It is found
that Amazon is a well-known
organization based on US. Market size
of company is increasing rapidly. In
2017, market size of organization was
37% which increased in 2018 by 41%.

Competitor’s analysis:
• Amazon is a prestigious retailer that is
working in different countries across the
globe. It has gained trust of people over
the period of time. However, there are
several companies which are working in
competition of Amazon. Certain well-
known competitors of Amazon are
mentioned as under:
• EBay
• Wal-Mart