Strategic Marketing for Desklib - Integrated Marketing, Mission Statement, Business Objectives, Buyer Personification

STRATEGIC
MARKETING

Integrated marketing
An Integrated Marketing method will
enhance the brand messaging upon a
traditional as well as non-traditional
marketing channels. This is necessary in
order to bring about the promotional
activities and the methods are
necessary to create a dynamic impact.
The Integrated Marketing mix with
respect to the chosen organisation is
more towards expressing it standard by
the usage of marketing mix which is
described above.
This Photo by Unknown Author is
licensed under CC BY-SA

Establishing mission
statement:
The organisation is more
towards establishing its
mission statement which is
necessary to propagate the
planning process such that
every reminder can be set
and establishing goal can be
easier. The mission of this
particular organisation is to
serve people with their dairy
products as well as the
materials that are used to
prepare these products. This Photo by Unknown Author is licensed under CC BY-SA

Strategic Marketing

Table of Contents
1.0 INTRODUCTION.....................................................................................................................3
2.0 Analysis of the strategic marketing context...............................................................................3
2.1 Key contextual factor analysis and evaluation......................................................................3
2.2 CRITICAL STRATEGIC COLLABORATION..................................................................5
3.0 Company Analysis and Evaluation ...........................................................................................6
3.1 Marketing Resources and Capabilities..................................................................................6
3.2 Analysis of the marketing asset.............................................................................................7
3.3 Critical Resources and Capabilities......................................................................................7
3.4 Competitive-advantage and the competitive-positioning......................................................8
4.0 Determination and Evaluation of the critical strategic marketing approaches..........................9
4.1 Value-Driven Strategy..........................................................................................................9
4.2 Innovation strategies...........................................................................................................10
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

1.0 INTRODUCTION
Strategic marketing is a term which aids the organisation or business for perform all
work and operations according to the documented marketing strategy. The nature of strategic
marketing is long term and it's main role is to induce all those actions and activities which helps
for formulate appropriate marketing decisions. Clear objectives and targets are the main factors
of strategic marketing and this enable management for enhance their profits. Vestas is selected as
an organisation for this report and it perform business in the energy industry. The main aim of
the Vestas is to become global leader of Sustainable Energy Solutions. With use smart data-
capabilities organisation deliver best wind power solutions among all over the world (Agic and
et. al., 2016). Moreover, this report highlights on strategic marketing options for future success
and provide assess to the management for growth strategies and competitive positioning in the
competitive-market. In the last, relevant strategic marketing approaches and their importance for
become a successful organisation will also included in the report.
2.0 Analysis of the strategic marketing context
2.1 Key contextual factor analysis and evaluation
An external environment is explained as a group of different conditions and factors which
exists outside from the organisation workplace. But, all of this factors impact on the operations
and functions of Vestas. Society, economy, government regulations, etc. are the factors which
impact on the company and also, they are beyond the control of management.