Strategic Marketing for Desklib: Analysis, Evaluation and Approaches

Strategic Marketing

Table of Contents
1.0 INTRODUCTION.....................................................................................................................3
2.0 Analysis of the strategic marketing context...............................................................................3
2.1 Key contextual factor analysis and evaluation......................................................................3
2.2 CRITICAL STRATEGIC COLLABORATION..................................................................5
3.0 Company Analysis and Evaluation ...........................................................................................6
3.1 Marketing Resources and Capabilities..................................................................................6
3.2 Analysis of the marketing asset.............................................................................................7
3.3 Critical Resources and Capabilities......................................................................................7
3.4 Competitive-advantage and the competitive-positioning......................................................8
4.0 Determination and Evaluation of the critical strategic marketing approaches..........................9
4.1 Value-Driven Strategy..........................................................................................................9
4.2 Innovation strategies...........................................................................................................10
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

1.0 INTRODUCTION
Strategic marketing is a term which aids the organisation or business for perform all
work and operations according to the documented marketing strategy. The nature of strategic
marketing is long term and it's main role is to induce all those actions and activities which helps
for formulate appropriate marketing decisions. Clear objectives and targets are the main factors
of strategic marketing and this enable management for enhance their profits. Vestas is selected as
an organisation for this report and it perform business in the energy industry. The main aim of
the Vestas is to become global leader of Sustainable Energy Solutions. With use smart data-
capabilities organisation deliver best wind power solutions among all over the world (Agic and
et. al., 2016). Moreover, this report highlights on strategic marketing options for future success
and provide assess to the management for growth strategies and competitive positioning in the
competitive-market. In the last, relevant strategic marketing approaches and their importance for
become a successful organisation will also included in the report.
2.0 Analysis of the strategic marketing context
2.1 Key contextual factor analysis and evaluation
An external environment is explained as a group of different conditions and factors which
exists outside from the organisation workplace. But, all of this factors impact on the operations
and functions of Vestas. Society, economy, government regulations, etc. are the factors which
impact on the company and also, they are beyond the control of management.

Strategic marketing model is explained as a mathematical representation of the
organisation phenomenon. All marketing strategic models focus on strategic marketing problems
and the main work of strategic model is to formulate tools and insight of marketing strategies.
Descriptive, Normative and Predictive are three different models which is used by the
organisation for completion of all work in a proper manner (Brooksbank, Subhan and Miller,
2018). Vestas utilise all models because this is based on different assumptions which exists to
analyse competition related with strategic marketing variables and this include the sequence and
order of market entry, defensive reaction and positioning of business. Role of this model in the
Vestas is mention as follow:
 Descriptive Model- This refers to the mathematical process and it describe all real-world
events and relationship among all those factors which are responsible for completion of
organisation project and plans.
 Normative Model- Vestas formulate the business model because it is the graphical and
textual representation of the business method, structure and practice (Brown and et. al.,
2018). Normative business model describe about all situations and structure which not
exists in the organisation and this refers to the plan which maximise the efficiency of
company operations.
 Predictive Model- The role of predictive analysis is to use the models, data and statistics
which is used for predict the future events. Vestas management utilise this tool for
understand all campaigns which are working and also methods that enhance sale of
company products in future.
With analyse of the above strategic marketing model this is understand from the descriptive
model that life-cycle global warming emissions generate challenges for organisation to perform
and induce the sustainable wind-energy solutions. Moreover, predictive model helps to analyse
the data and information and it impact on that relates with use of land.
External factor and their impact on organisation
Base Impact
Life-cycle global warming
emissions
Their are different global warming emissions exists and all of
them are associated with wind turbines and emission which
impacts on the wind turbine's life-cycle. Vestas face problems
related with material production and transportation, etc. as