Strategic Marketing: External Factors, Company Analysis and Competitive Positioning

Strategic Marketing

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Discuss the one or two external factors which impact on critical areas as per marketing
context....................................................................................................................................1
Part 2................................................................................................................................................5
Examine the critical company analysis and evaluation..........................................................5
Critically evaluate about the resources which are capable and assets to other business areas. . 5
Evaluate the competitive advantages and competitiveness positioning.................................7
CONCLUSION................................................................................................................................8
.........................................................................................................................................................8

INTRODUCTION
Strategy Marketing is refers about business based overall goals and objectives which
reaching to prospective within consumer and customised into customer of their product and
services (Bran-Piedrahita., Valencia-Arias. and Palacios-Moya., 2020). A effective process of
marketing strategy is to make innovative plans regarding to analyse market along with product
and services where organisation get to attain better competitive advantages. It also contains the
company towards company's value's proposition, key branding messaging, data on target
customer demographic and high level elements.
In this report, the organisation is selected Vestas Wind System A/s is Danish
manufacturer, seller, installer and was founded in 1945. The company operates manufacturing
plants in Denmark, according their product portfolio offers wide range of product which
Turbines technologies, operations and maintenance and Option solution. As per topics which are
cover in this concerned report on external factor analysation by focus on specific sector and
market and identify one or two salient factors. In Second part, it explain key external factor point
which critical marketing context analysis (D’Souza, Taghian and Brouwer, 2021). The last third
part it is major require about determine the appropriate manner of strategic marketing options
which company should focus in order to successful for navigate faces challenges that faced
immediate future rising.
MAIN BODY.
Discuss the one or two external factors which impact on critical areas as per marketing context.
Macro environment of an organisation is related to the external factors that influence the
working or decision making of a company. Furthermore, these elements have a viable impact on
the strategies which the firm either takes, or is willing to take. The challenges and opportunity in
business or market is the chances of growth given by the the changing factors of organisation and
market (Distanont and Khongmalai., 2020). If the organisation internal factors is having potential
for growth and development then that is the opportunity for organisation and if any market
factors related to the business is showing potential of growth and development than that is
considered as a growth opportunity.
External Factors: This is refers about those factor which would influences,
circumstances or situation that a business cannot control that affects where business decision that
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