Strategic Marketing for Tourism and Hospitality CW2

STRATEGIC MARKETING FOR
TOURISM AND
HOSPITABILITY CW2

TABLE OF CONTENTS
Introduction
Review how your chosen destination develops their marketing
and sales strategies
Explain what strategic partnership exist within the destination
Evaluate how successful their existing marketing plan
Develop a proposal of a marketing campaign
CONCLUSION
REFERENCES

INTRODUCTION
Strategic marketing is the tool and technique that are used by
the company in order to manage the better and effective
outcomes within the timely manner. The tourism and the
hospitality industry provide the better care to the customers
and provide the broader category to the customers. It
includes the different services as like food and drink
services, lodging, theme parks, event planning, cruise line,
travelling airline, transportation and other different
additional fields as well.

CONTINUE...
Marketing plan includes the different strategies and the tactics that are
applies by the company in order to achieve its objectives within
standardise period of time. This report is based on the Merlin
Entertainments plc is the British-based company and having the
headquartered in Poole, Dorset. They manage the broad portfolio of
the different locations that attracts the family as of for entertainment.
This report includes the marketing and sales strategies that account
the external factor, strategic partnership within the destination and
development of new product and services. In addition to this includes
the marketing plan and the proposal of marketing campaign as well.

REVIEW HOW YOUR CHOSEN DESTINATION DEVELOPS
THEIR MARKETING AND SALES STRATEGIES; CONFIRM
HOW THEY TAKE IN TO ACCOUNT EXTERNAL FACTORS
The marketing strategies involve the different tactics that consist of
the long term goals that are achieved by the company. On the
other hand the sales strategy includes the short time goals that are
performed for the certain period of time as on monthly manner.
Marketing and sales strategies involves the promotion and the
distribution of the different products and the services of the
company that in order to attract the large number of customers

CONTINUE...
There are different marketing and sales strategy of the Merlin
Entertainments that are as defined below as:
 Product: In reflect the different services that are provided
by Merlin Entertainments and they provide the diversified
collection of a lot of memorable attractions. They having the
indoor attraction that is based on the resorts and it include
the city centre as well. In addition to this having the resort
parks that are national branded and operated at the global
level.