Strategic Marketing for Tourism and Hospitality

This presentation discusses the strategic marketing essentials for tourism and hospitality in Bucharest, Romania. It explores the various aspects of destination marketing and the impact of external factors on the industry. The presentation also highlights the importance of strategic partnerships and the need for an effective marketing plan.

Strategic marketing for tourism and
hospitality


 INTRODUCTION 3
 TASK 1 4
 TASK 2 6
 TASK 3 8
 TASK 4 10
 CONCLUSION 12
 REFERENCES 13

TABLE OF CONTENT

 Strategic marketing for tourism and
hospitality is one of the most integral
function which destination marketing
managers undertake for analyzing
preferences of customers in changing
dynamic tourism industry, where leisure
travel market share is on high increase.
 This report explains the various aspects
of destination marketing essentials
within Bucharest , capital of Romania
which is one of the most beautiful city
in world having high tourist attraction
every year which has enhanced its
global image for tourism worldwide.

INTRODUCTION

 Bucharest has been recognized as
one of the most beautiful city of Europe which
has large cultural history attached to itself and
the demographical enhancement in building
vast economic progression has leveraged huge
tourist attraction from around world.
 Bucharest is an interesting and bustling city
with high force of entertainment within its
core values, to promote cultural belonging and
high historical representation of all scenarios.
 There has been immense focus given to
destination marketing in country of Romania
where Bucharest is sole attraction city having
large entertainment avenues to seek people
attraction and has leveraged huge profitability
revenues among all industries of tourism
departments
TASK 1

 The development of innovative marketing and sales
strategies in hospitality and tourism companies at
Bucharest can be analyzed by the fact that there is
major focus on building cultural aspects, strong
historical representation of all ethics and the diversity
within its history.
 World has recognized Romania country as one of the
most beautiful place on earth to experience beautiful
landscapes, serene beauty of historical buildings and
artistic avenues which have enabled to represent as
one of the most diversified country among Europe.
 Marketing and sales strategies by destination
marketing managers are made on basis of connecting
people around world to the various websites and
cultural history portals of places in city which they
can explore while visiting Bucharest.
Marketing and sales strategies

 There are various external factors in macro environment which gives competitive
growth to internal tourism companies in hospitality department at Bucharest, being
capital and biggest city of Romania. The political stability within Europe continent
as whole, climate changes all over world and the changing economic parameters are
some of the most important segments which affect customers travel opinions.
 Destination marketing managers are highly operative in bringing strong efficiency
of respond to all external changes in business world of tourism, hospitality with
which city can establish strong place among travelers
 The Brexit decision of UK to impart from European Union has affected various
travel companies price strategies in UK to operate their tour activities to Bucharest.
Political changes and the instability factors have highly affected travelers decision
to opt for European countries.
 Bucharest is one of the most diversified cultural city of Romania, where major
proportion of travelers are from UK, but the changing situations have impacted
various scenarios stability on diversified parameters.
External factors

 One of the most important external factors
which influence marketing, prices strategies for
tourism and hospitality companies at Bucharest
is the massive force of promotion done by
various countries in Europe.
 The continent on whole gives huge competition
to other parts of world in receiving world’s
largest percentage of tourists, travelers which
impacts the various scenarios of Bucharest
pricing, selling strategies and in implementing
research break through to deliver high quality
services.

 Strategic partnerships within destination at
country enables tourism and hospitality
companies to serve travelers and tourists from
around the world coming at Bucharest to
experience high quality experience and
diversified services enable them world class
amenities which builds country’s goodwill.
 Tourism industry is foremost important arena
in enhancing country overall economic
parameters, leveraging strong innovation in
products and services which builds destination
management operations.
TASK 2

 Strategic partnerships with medical associations,
hospitals enable hospitality companies to deliver
high class safety services for all group customers,
travelers who come to visit Bucharest.
 As the global climate is going under rapid
changes, health perspectives of travelers is an
important arena which travel companies need to
focus on for building their potential services.
 Strategic partnerships with nearby medical
operators, doctors and health practitioners will take
proper care of all tourists who come for travelling.
Partnership with medical
associations:

 As there is large cultural history hidden
behind Bucharest country which represents
high ethnic development over ages ,
partnerships with historical departments at
tourist places will enable tourism and
hospitality companies to serve travelers with
diverse portfolio services.
 Bucharest tourist places, buildings
personify majestic cultural belongingness
and high class demographics is an important
arena which travelers around world are
actively looking for.
Partnerships with historical
departments:

 Strategic partnership business models with local art
distributors will add to portfolio of tourism,
hospitality companies at Bucharest as the cultural
heritage is an important factor which travelers seek
to learn and cherish.
 Local art distributors will enable destination
marketing planners to connect travelers from
around the world to innovative products, services.
 There can be events organized, documentaries
sessions and local exhibitions must be encourages
as new portfolio products, services by tourism
companies which will not only add to entertainment
context of travelers, but also highly build global
legacy of Bucharest.
Partnerships with local art
distributors:

 Strategic partnerships with transport facilities
is an important area of providing high quality
travel experience for customers and travelers
when choosing specific country. Transport by
all mediums and preferences of customers
add to portfolio of tourism, hospitality
companies as they build goodwill of internal
management.
 There is high competitiveness among
logistics department while serving travelers
around world, as many brands and
companies are coming up with high quality
services for comfortable tourist’s experience.
Partnerships with transport
facilities:

 The existing marketing plan used by
Destination Marketing managers at
Bucharest for tourism and hospitality
companies can be evaluated by the data
analyzed on range of tourist coming
every year.
 The recent market plans adopted by
country all over tourism companies are
effective in delivering services on
various standards, but there are still
some standards which needs to be
enhanced and built strong for gaining
long term goodwill among customers.
TASK 3

 Marketing plan needs to be constructed with
innovation, creative tools which are based on
changing preferences of travelers around world.
Pricing strategies can be built with competitive
force and analysis based on strong long term
goodwill, high quality output generation which
enhances the delivery of services.
 There shall be inclusion of diversity within services
of high quality factors in hospitality, tourism by the
various companies at Bucharest for gaining high
competitive environment of segments within
customers

 The marketing plans are not evolving within place factor to reach high segments of
public as prices are largely varying which needs to be constructed with high
effective strategies. Price strategies needs to be formulated by focusing on data ,
preference analytics by research on various segments through portals and websites.
 New innovative networking systems shall be used by the various tourism
companies to leverage hospitality services as per the world class facilities, which
will build goodwill among all over world. Marketing segments needs to integrate
competitive prices, structural data of all nearby countries of Europe through which
tourist trends can be recognized

 Tourism and hospitality companies at Bucharest
are not operative enough to bring high quality
integration, combine world class facilities within
their services which significantly eliminates the
figurative expansion into various corners of
world.
 The standards are not competitive enough as per
the benchmarks of other European countries,
where legacy and history shall be connected of
regional operations to promote it globally among
various countries around the world.

 There are various segments which can be enhanced
and brought up to various segments, within marketing
plans and the various promotional plans shall be
brought under scenarios of innovation to highly
encourage tourism and hospitality companies at
Bucharest.
 Proposal for marketing plan to remove all hindrances,
setbacks recognized by the various departments in
tourism companies needs to be generated with high
concentration on using latest methodologies business
models. There shall be integration of analytics, data
bases and
TASK 4

 Price: Marketing campaigns must focus on formulation of
flexible price forms and packages of tourists shall offer
customization option, which shall represent the company
goals and operations shall be expanded to all parts of
world.
 Bucharest shall conduct initiatives on promotion of the
affordable price quality factors in the local economy, which
can attract various customers from around the world to
tourism, hospitality companies.
 Prices shall be strategized based on the data collected from
analytics, metrics based on the competitive edge on
grounds of other countries tourism industries.
CONT…..

 Product: Marketing campaigns must enable product factor in marketing mix with
high evolved products and services to reach high end benchmarks of goodwill
among customers around world. Product mix represents the vivid options of tour
plans, places which can be visited around at Bucharest which enables to define the
various horizons and parameters which can be chosen from.
 Marketing campaigns must be integrated with high quality innovative products,
leverage goodwill and the various sectors which enable diversified business goals
representations. There is massive focus given on portfolios of tourism, hospitality
companies which is highly competitive and demands of customers must be
customized based on preference factors.

 The other segment which needs to be effectively
planned for enabling customers to reach out to
hospitality, tourism companies at Bucharest must be
that the employees shall be highly productive in
delivering high quality services. There shall be strong
manifestation of global standards in productively
bringing large parameters of functional efficiency for
reaching large number of people globally.
Cont….

 This report can be concluded on the explanation on
factors of strategic decisions in tourism, hospitality
companies enable large expansion and long term
diversification of services which enables customers to
leverage high quality travel experience. The report
concludes the various aspects of tourism sector within
Bucharest, capital of Romania and one of the most
thigh historic culturally diversified country.
 Destination marketing managers need to analyze
various components, and features of country which will
enable in pooling high travelers attention globally.
 The report concludes research segments, promotional
chains and high class world amenities play positive
impact on reaching diversified expansion within
customers worldwide.
CONCLUSION


 Artal-Tur, A., Kozak, M. and Kozak, N., 2019. Trends in Tourist Behavior.
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 Dolezal, C., Trupp, A. and Bui, H. T. eds., 2020. Tourism and development
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Management. 70. pp.170-175.
 Gursoy, D., Boğan, E,. and Çalışkan, C., 2019. Residents' perceptions of
hotels' corporate social responsibility initiatives and its impact on
residents' sentiments to community and support for additional tourism
development. Journal of Hospitality and Tourism Management. 39.
pp.117-128.
REFERENCES
Books and Journals

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heritage practitioners’ perspectives. Journal of Heritage Tourism. 14(5-6).
pp.422-435.
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international tourism demand in Europe: A cross-quantilogram network
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journey through four decades of tourism development, planning and local concerns.
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