Strategic Marketing for Tourism and Hospitality

Strategic marketing for tourism and
hospitality


 INTRODUCTION 3
 TASK 1 4
 TASK 2 6
 TASK 3 8
 TASK 4 10
 CONCLUSION 12
 REFERENCES 13

TABLE OF CONTENT

 Strategic marketing for tourism and
hospitality is one of the most integral
function which destination marketing
managers undertake for analyzing
preferences of customers in changing
dynamic tourism industry, where leisure
travel market share is on high increase.
 This report explains the various aspects
of destination marketing essentials
within Bucharest , capital of Romania
which is one of the most beautiful city
in world having high tourist attraction
every year which has enhanced its
global image for tourism worldwide.

INTRODUCTION

 Bucharest has been recognized as
one of the most beautiful city of Europe which
has large cultural history attached to itself and
the demographical enhancement in building
vast economic progression has leveraged huge
tourist attraction from around world.
 Bucharest is an interesting and bustling city
with high force of entertainment within its
core values, to promote cultural belonging and
high historical representation of all scenarios.
 There has been immense focus given to
destination marketing in country of Romania
where Bucharest is sole attraction city having
large entertainment avenues to seek people
attraction and has leveraged huge profitability
revenues among all industries of tourism
departments
TASK 1

 The development of innovative marketing and sales
strategies in hospitality and tourism companies at
Bucharest can be analyzed by the fact that there is
major focus on building cultural aspects, strong
historical representation of all ethics and the diversity
within its history.
 World has recognized Romania country as one of the
most beautiful place on earth to experience beautiful
landscapes, serene beauty of historical buildings and
artistic avenues which have enabled to represent as
one of the most diversified country among Europe.
 Marketing and sales strategies by destination
marketing managers are made on basis of connecting
people around world to the various websites and
cultural history portals of places in city which they
can explore while visiting Bucharest.
Marketing and sales strategies

 There are various external factors in macro environment which gives competitive
growth to internal tourism companies in hospitality department at Bucharest, being
capital and biggest city of Romania. The political stability within Europe continent
as whole, climate changes all over world and the changing economic parameters are
some of the most important segments which affect customers travel opinions.
 Destination marketing managers are highly operative in bringing strong efficiency
of respond to all external changes in business world of tourism, hospitality with
which city can establish strong place among travelers
 The Brexit decision of UK to impart from European Union has affected various
travel companies price strategies in UK to operate their tour activities to Bucharest.
Political changes and the instability factors have highly affected travelers decision
to opt for European countries.
 Bucharest is one of the most diversified cultural city of Romania, where major
proportion of travelers are from UK, but the changing situations have impacted
various scenarios stability on diversified parameters.
External factors