Strategic Marketing for Tourism and Hospitality
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Added on 2020-12-26
Strategic Marketing for Tourism and Hospitality
Added on 2020-12-26
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Strategic marketing forTourism and Hospitality
Table of ContentsEXECUTIVE SUMMARY.............................................................................................................1INTRODUCTION...........................................................................................................................1Short Brief of Jamie Oliver.........................................................................................................1Introduction Of Marketing..........................................................................................................1History of Jamie’s Italian Restaurant..........................................................................................2Definition of marketing and strategic marketing........................................................................2Benefits Of Marketing.................................................................................................................2LO1..................................................................................................................................................3Pestle Analysis Of Jamie's Italian Restaurant.............................................................................3LO2..................................................................................................................................................57P's of Jamie Italian ...................................................................................................................5LO 3 ................................................................................................................................................6Marketing communication and PR contribution techniques towards Jamie Italian marketingstrategy........................................................................................................................................6CONCLUSION................................................................................................................................8REFERENCES................................................................................................................................9REFERENCES..............................................................................................................................11
EXECUTIVE SUMMARYStrategic marketing is the manner a company efficaciously distinguish itself from itscompetition through focusing on its strengths to offer continuously better value tocustomers than its competitors. Thus, this report will outline the brief of Jamie Oliver whowas popular the most popular chef and has many Italian restaurants. Further, the projectwill also outline the definition of marketing and its benefits to the organization. On the flipside, the assignment will reflect the PESTLE analyses of Jamie Italian which evaluateshow the political and social factors had affected the working of Jamie Italian restaurant.Further, the assignment will frame the impact of 7P's on Jamie Italian restaurant and howthey can manage these impacts. Eventually, the project will outline the marketingcommunication methods adopted by Jamie Italian for effective marketing activities.INTRODUCTIONShort Brief of Jamie OliverJamie Oliver is a famous international chef born and brought up in Clavering, unitedkingdom on may 27, 1975.Further, in his childhood he worked in his parent's cafe, as aresult pursuing his career route. At age 16, he tended to Westminster Catering universityand then received precious experience in working at several authentic eating places(Barnes.2017). His entrance into TV came whilst he appeared in a documentary at thesame time as working at the River Café in London and from there, he received honourafter hosting a popular cooking show, The Naked Chef. Further, he has been alsorecognized for championing more healthy eating for faculty children within the U.S. andU.KIntroduction Of MarketingMarketing is a business attribute and set of procedures involved in developing, handingover and speaking value to clients, observed by managing customer relationships, ensuingin mutual advantage for the enterprise and its stakeholders. Further, marketing leads to success when a corporation’s mission, imaginative andprescient, duties and capacity to leverage technology reorient with and supplement eachother and the enterprise as an entire. However, marketing presents groups with acombative edge, due to the fact that's what they want to do, to benefit dependable clients(Zopiatis, and Melanthiou.2019). Thus, organizations acquire this by convincing1
consumers that their product is the closest aspect that satisfies their want and desires withthe result that the loyal purchaser starts shopping for from them without looking on therival products.History of Jamie’s Italian RestaurantJamie’s Italian is established by the means of Jamie Oliver and his Italian mentor, chefGennaro Contaldo, in Oxford, 2008 and therefore it has grown to greater than 60 eatingplaces worldwide, with plans to expand in more in cities and nation worldwide. Further,the vision of Jamie’s Italian is stimulated via Italy and many of its traditions and values. Definition of marketing and strategic marketingMarketing refers to the task of a corporation related with buying and selling a service orproduct. It includes various activities like advertising and marketing, promoting anddelivery of products to customers. Personnel who operate in business's advertisingdepartments try to get the attention of target gathering using slogans, packaging design,superstar endorsements and popular media publicity.However, businesses use strategic advertising and marketing to create a plan toreach and fulfill clients even as increasing profit and productivity (Liu, and et.al., 2018).Usually, a company will create a written strategic marketing program that prescript whatsort of advertising and marketing packages it's going to use during a given time period andthe way these programs can be carried out. By highlighting how it will interact withcustomers and use new promotion techniques, a business enterprise can develop andincrease market share. Thus, strategic marketing assist an enterprise become moreprogressive and higher penetrate a market share. However, businesses may additionallyadopt different communication methods like newsletters, podcasts and e-mails of theirstrategic procedures (Fozer, and et.al., 2017).Benefits Of MarketingAn apparent benefit of advertising and marketing is the promotion of the companyi.e. getting the popularity and interest of your audience throughout a huge ranging orunique marketplace.Marketing benefits the organization by enhancing their brand popularity. Thus, infew years' customers and individuals members will start to relate company's brand withtheir business activities.2
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