Strategic Marketing for Tourism and Hospitality | PPT

Power point
Presentation on
Strategic
Marketing for
Tourism and
Hospitality

Tourism Industry in
London  London is one of the largest tourist
destination in the world
 The city is home to an array of few of the
most famous tourist attractors
 It attracts more than 20.42 million tourists
annually.
 One of the most visited and costliest place in
terms of international visit
 On an average calculation tourist spend
more than £9.4 billion for a week visit in the
city
 The tourism sectors is known for employed
with more than 700,000 people.

Buckingham Palace,
London Buckingham Palace, London is the
London Residence and administrative
headquarters of the monarchy of the
United Kingdom.
 Located in the city of Westminster.
 The place is important for tourist visit
because it has been used by the royals
for hospitality and various types of
occasion.
 Originally it is known as Buckingham
House, was previously a large town
house built for Duke of Buckingham. In
1703.
 Known for having its ownership for more
than 150 years.

PESTLE Analysis for the
destination
Political Factors High risk factors regarding the military invasion in the city.
 The corruption level is too high , in the present date the
presence of intellectual property disorder city is known for
facing various types of strike and human disorder
 No presence of mandatory benefits to the employees.
 New immigration policies imposed by the government
 The New Digital Economy Act 2018
 Existence of various types of new tax policies and no
allowances of incentives to the tourist guides.