Market Audit of TESCO: Strategic Objectives for Marketing Plan

Strategic
Marketing

Table of Content
INTRODUCTION
MAIN BODY
CONCLUSION

Market Audit is examination, analysis and review of marketing objectives, activities and
goals. This is done to check which area is working and which is not working to know the
areas of improvement and make the changes as required. TESCO is a British
multinational groceries and gen retailer which has headquarters in Hertfordshire,
England, United Kingdom. It is third largest retailer in world if measured in gross
revenue. In this report a market audit of TESCO is done to find out its strategic
objectives for the marketing plan.
Introduction

• TESCO is one of the largest grocery retailer in the world having 2318 stores and over 326000
employees. TESCO and Sainsbury’s are the biggest players and hold around 41.9% market
share together. TESCO has 27% share in the market as checked on August 2019.
• The company being biggest in the market is growing at a good rate. Due to COVID 19 the
grocery business has shown more profitability as people are only stepping out to buy
essentials and TESCO also provides online platform to buy its goods and services.
Market Size and trend data