Strategic Marketing of NEXT Consulting Essay

Added on - 21 Jul 2020

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Strategic Marketing
EXECUTIVE SUMMARYThe present report ascertained to gain knowledge regarding expansion of market fordeveloping results and performances in successful manner. In this context, report assist to framestructure that determines web services for developing outcomes of NEXT CONSULTING. Inthis aspect, report assist frame PESTLE analysis that make effective results in order to ascertainknowledge regarding market factors that create impact on performances. Furthermore,demographic segmentation is the best element on which the company can focus to expansion ofmarket. At last, porter generic strategy is determines which frame to develop results in successfulmanner.
Table of ContentsEXECUTIVE SUMMARY.............................................................................................................2INTRODUCTION..........................................................................................................................4PESTLE analysis.............................................................................................................................4MARKET ENTRY OPTIONS........................................................................................................6MARKET SEGMENTATION.......................................................................................................7PORTER'S GENERIC STRATEGY..............................................................................................9CONCLUSION.............................................................................................................................11REFERENCES..............................................................................................................................12
INTRODUCTIONQualitative decisions can be taken only when strategic planning is performed. Everyfunction of a company has to be planned and implemented in such a way that aim and objectivesare accomplished (Sok, O’Cass and Sok, 2013). This report on Strategic Marketing aims toprovide an insight regarding the strategic planning of business expansion to Dubai for NEXTCONSULTING. The depiction of favourable factors and market has been produced through useof analytical tools like PESTLE and market segmentation. Furthermore, the options suitable as amode of marketing will also be depicted with viable Porter's generic strategies.PESTLE analysisExternal environment of a business comprises six basic elements which influence thedecisions and strategies when operating in certain market. The NEXT CONSULTING isplanning a business expansion in London's growing markets. For supporting this strategicmarketing decision, PESTLE analysis has been performed. It includes evaluation of businessfunctioning as per political, economic, social, technological, environmental and legal factors(Ramaseshan, Ishak and Rabbanee, 2013).Political:The tax and revenues which are levied overthecompany. In Dubai there are no politicalparties, but still it plays an essential role in international politics. NEXT CONSULTING ishosting web services in Dubai in which it has to follow all the rules and regulations of thegovernment which includes their tax and duty charges which affects the entire revenue system ofthe organisation (Gürbüz, Albayrak and Alaybeyoğlu, 2014). Business environment of thecompany is affected by the fiscal policy, trade tariffs etc. As Dubai is oil producing country, itspolitical factors cannot harm the performance of the organisation. Dubai government has madeflexible policies for local and outer population, it has attracted many companies to give theirservices.Economic:Economic factor is very essential in evaluating the economy performance of NEXTCONSULTING organisation. It helps in analysing the inflation rate, foreign exchange rates,interest rates, economic growth rates etc. of the company which directly influences theorganisation products, price and services. NEXT CONSULTING is the largest hub of IT and
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