MKT3005S Strategic Marketing Management

Added on - Oct 2019

This report is on "strategic marketing management pdf". The paper will highlight several key concepts of the strategic marketing plan to be developed for introducing the products in the markets of Singapore. The key marketing objective of the product is to reduce environmental pollution and enhance the use of solar power products by individuals so that there can long term environmental sustainability. In the strategic marketing management pdf report, we will discuss the marketing objective, target segment, 4Ps of the marketing mix, and AIDA model.

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Running head: Strategic Marketing Management 1Strategic MarketingManagementStudent name:Module Code:
Strategic Marketing Management2Contents1.Introduction..............................................................................................................................22.SWOT analysis.........................................................................................................................33.Marketing Objectives and Target Segment..............................................................................43.1Marketing Objective.........................................................................................................43.2Target Segment.................................................................................................................44.Marketing strategy....................................................................................................................54.14 Ps of Marketing Mix......................................................................................................54.2AIDA Model.....................................................................................................................65.Financials and controls.............................................................................................................76.One Year Plan..........................................................................................................................87.Conclusion................................................................................................................................88.Reflective statement...............................................................................................................109.List of References...................................................................................................................11
Strategic Marketing Management31.IntroductionSince the last decade there has been identified a series of contradictory issues of social energyand transportation. The problems such as traffic congestion and air pollution have come out asthe lingering issues in the daily lives of the individuals across the globe. Meanwhile, there hasbeen realised a rise in the power vehicles as a response to the adequate conditions and time andappearing as a future tendency. The availability of the solar powered skateboards is a solution ofthe short-distance transportation as well as an entertainment experience too for the individuals.The paper will highlight several key concepts of the strategic marketing plan to be developed forintroducing the products in the markets of Singapore(Silverfishlongboarding, 2016).
Strategic Marketing Management42.SWOT analysisStrengthsEco-friendly technology,use of solar powerFoldableLight weightedFirst mover advantageEasy to carryHigh qualitywarrantyWeaknessesLarge number of add-on’sare requiredAvailability of trainedmanpower for the purposeof manufacturingHigh initial costExpensiveOpportunitiesGreat foe short distance travellersAttract people who prefer lightweighted and easy transportationSource of entertainmentGrowing marketTechnology advancementStrength- OpportunityThere are variousopportunities such as toexpand and continuoustechnological advancementwhich can beaccomplished and gainprofits from by supportingthem with first moveradvantage and offeringhigh quality to theconsumers (Paz, 2015)Weaknesses-OpportunityThere are weaknesses of teproduct on which there is aneed to have focus upon toeliminate the same and thiscan be done with theopportunities identifiedsuch as lowering down thecost by increasing the salesin global marketsThreatsHighly expensive solar panelsAvailability of cheap alternativeenergy sources in the marketIncreased competition in futureHigh risk as entry level productStrength-ThreatThere are few threatswhich are need to sustainand to overcome with theidentified strengths of theproduct such as the threatof influencing people tobuy a little expensiveproduct in comparisonwith the cheap energysources by offering richand supreme qualityWeaknesses- ThreatTo avoid the threatsidentified, there is extremeneed to overcome theweaknesses or reducethem. The threat ofincreased competition canbe sustained by offeringhigh quality products thatare developed by thetrained employees as wellas by having continuousimprovements in theproduct (Stratford, 2016)

Concepts of the Strategic Marketing Plan

From the above report "strategic marketing management pdf", we conclude that in such a dynamic and disturbing environment, there is an essential need to have an increased number of environmentally sustainable and eco-friendly products rather than manufacturing those products that affect the sustainability of the environment in a negative manner. From this report, it can be concluded that the solar-powered skateboard is one of the most innovative products to solve the issues of short-distance transportation as well as air pollution-related issues. It is analyzed that the product can have a better future and business sustainability in the markets of Singapore as the Singaporean markets are vibrant and good for businesses and new ventures. Thus, it can be concluded from the strategic marketing management pdf report that with an efficient marketing mix and a strong and strategic marketing plan, there can be fetched highs ales for the newly launched solar power skateboards as well as with effective control on implementations, the company can achieve its target in a rapid manner with potential outcomes.

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