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MKT3005S Strategic Marketing Management

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Added on  2019-10-31

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This report is on "strategic marketing management pdf". The paper will highlight several key concepts of the strategic marketing plan to be developed for introducing the products in the markets of Singapore. The key marketing objective of the product is to reduce environmental pollution and enhance the use of solar power products by individuals so that there can long term environmental sustainability. In the strategic marketing management pdf report, we will discuss the marketing objective, target segment, 4Ps of the marketing mix, and AIDA model.

MKT3005S Strategic Marketing Management

   Added on 2019-10-31

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Running head: Strategic Marketing Management 1Strategic MarketingManagementStudent name: Module Code:
MKT3005S Strategic Marketing Management_1
Strategic Marketing Management 2Contents1.Introduction..............................................................................................................................22.SWOT analysis.........................................................................................................................33.Marketing Objectives and Target Segment..............................................................................43.1Marketing Objective.........................................................................................................43.2Target Segment.................................................................................................................44.Marketing strategy....................................................................................................................54.14 Ps of Marketing Mix......................................................................................................54.2AIDA Model.....................................................................................................................65.Financials and controls.............................................................................................................76.One Year Plan..........................................................................................................................87.Conclusion................................................................................................................................88.Reflective statement...............................................................................................................109.List of References...................................................................................................................11
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Strategic Marketing Management 31.IntroductionSince the last decade there has been identified a series of contradictory issues of social energyand transportation. The problems such as traffic congestion and air pollution have come out asthe lingering issues in the daily lives of the individuals across the globe. Meanwhile, there hasbeen realised a rise in the power vehicles as a response to the adequate conditions and time andappearing as a future tendency. The availability of the solar powered skateboards is a solution ofthe short-distance transportation as well as an entertainment experience too for the individuals.The paper will highlight several key concepts of the strategic marketing plan to be developed forintroducing the products in the markets of Singapore (Silverfishlongboarding, 2016).
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Strategic Marketing Management 42.SWOT analysis StrengthsEco-friendly technology, use of solar powerFoldableLight weightedFirst mover advantageEasy to carryHigh qualitywarrantyWeaknessesLarge number of add-on’s are requiredAvailability of trained manpower for the purpose of manufacturingHigh initial costExpensiveOpportunitiesGreat foe short distance travellersAttract people who prefer light weighted and easy transportationSource of entertainmentGrowing marketTechnology advancementStrength- OpportunityThere are various opportunities such as to expand and continuous technological advancementwhich can be accomplished and gain profits from by supporting them with first mover advantage and offering high quality to the consumers (Paz, 2015)Weaknesses-OpportunityThere are weaknesses of te product on which there is aneed to have focus upon to eliminate the same and thiscan be done with the opportunities identified such as lowering down the cost by increasing the salesin global marketsThreatsHighly expensive solar panelsAvailability of cheap alternative energy sources in the marketIncreased competition in futureHigh risk as entry level productStrength-ThreatThere are few threats which are need to sustain and to overcome with the identified strengths of the product such as the threat of influencing people to buy a little expensive product in comparison with the cheap energy sources by offering rich and supreme qualityWeaknesses- ThreatTo avoid the threats identified, there is extreme need to overcome the weaknesses or reduce them. The threat of increased competition can be sustained by offering high quality products that are developed by the trained employees as well as by having continuous improvements in the product (Stratford, 2016)
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