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Strategic Marketing Management: Assignment

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Added on  2020-05-11

Strategic Marketing Management: Assignment

   Added on 2020-05-11

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Running head: STRATEGIC MARKETING MANAGEMENTStrategic Marketing ManagementName of the StudentName of the UniversityAuthor note
Strategic Marketing Management: Assignment_1
1STRATEGIC MARKETING MANAGEMENT6.0 Recommended Strategies 6.4 Radical Innovation StrategiesWhat is it?The Radical Innovation strategies adopted by the company are the method that thecompany is adopting for doing something different. The new thing can be done in developingnew product, new process, new business model and others. It is very different from other marketstrategy as it requires t develop new product or process line. This type of innovation has thepower to change the structure of the business that helps them to enter the market in a better way(Cabanes et al. 2016). Why do it?Radical innovation benefits the business sin various ways. It is beneficial for thecompany that wants to enter the market with new product or process for their business. it helpsthe business to take up new technologies and organizational change in their businessenvironment. It involves developing products that are very new to the customers and the market.Radical innovation also assists the company in taking up Big I innovation that is taking up bigand new innovative strategies for the business. it has the potential to offer the business with anew market and product to enter the industry again and help them gain additional rewards(Norman and Verganti 2014). How do we do it?
Strategic Marketing Management: Assignment_2

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