Annotated Bibliography on Strategic Marketing Management

Running Head: STRATEGIC MARKETING MANAGEMENT
Topic- Annotated Bibliography
Student name
University name
Author notes

2STRATEGIC MARKETING MANAGEMENT
Keys Details
Citation Kumar, M. T., & Shivashanthi, S. (2013). Dynamics of international
marketing strategies. International Journal of Management, IT and
Engineering, 3(3), 172.
Summary and
significance
The article is based on various aspects of strategic international marketing
and their timely insights from business executives on new market trends and
tactics in internationalization. Here the significance of marketing capabilities
is illustrated and reconstruction modes are also provided to support an
enhanced and positive market performance. Various strategies of entry
modes and global market alliances are also mentioned.
The article provided a deep insight into the topic of discussion and help in
evaluation of the best recommended strategy for P&G in regard to its global
strategy.
Keys Details
Citation Lafley, A. G., & Martin, R. (2013). Instituting a company-wide strategic
conversation at Procter & Gamble. Strategy & Leadership, 41(4), 4-9.
Summary and
significance
Here the paper tries to explain the new strategic decisions of Procter and
Gamble in regard to its global market strategy for internationalization. Its
business structure and culture are explained organizational communication is
supported to decide upon the best entry strategy for global diversification.
Organizational goals, objectives, strategies and other structural framework
are evaluated and strategic development is supported implicitly.