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Strategic Marketing Management of Apple

   

Added on  2023-04-26

27 Pages1487 Words103 Views
Marketing
Strategic marketing
management
Strategic Marketing Management of Apple_1
COMPANY PROFILE
Apple is a multinational company.
Headquatered in cupertino, california.
They design develop and trades
electronics, software of computer and
online services.
Strategic Marketing Management of Apple_2
Strategic marketing
It is a method of design, developing and
executing operations to obtain a competitive
advantage in their chosen niche.
It is a management function within an
organization which seeks to make a profit by
managing the resources of the firm and
activities to classify and satisfy the desires
and requirements of the customers and
deliver good value than the competitors
(Wilson, Et al, 2012).
Strategic Marketing Management of Apple_3
Purpose:
Leads the strategic planning process
Lead and manage the new product and
service development process
To understanding the marketing
concepts
To determine the use of the resources of
an organization and tactics to achieve
its specific objectives.
Strategic Marketing Management of Apple_4
Marketing planning
process
Market Assessment
Customer needs
External environment
Competitive analysis
Positioning
Strategic Marketing Management of Apple_5
Product life cycle
Introduction
Growth
Maturity
Decline
time
3.8
4.2
4.6
5
Series 1
Series 1
Strategic Marketing Management of Apple_6

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