Strategic Marketing Management L’Oreal

Added on - 21 Apr 2020

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Running head: STRATEGIC MARKETING MANAGEMENTStrategic Marketing ManagementName of the student:Name of the University:Author Note:
1STRATEGIC MARKETING MANAGEMENTTable of ContentsIntroduction......................................................................................................................................2a. Styles indentified.........................................................................................................................2b. Use of social media to build marketing plan...............................................................................3c. Monitoring and measure of the success of the campaign............................................................5d. Replication of Wild Ombre strategy in identifying new opportunities.......................................6Conclusion.......................................................................................................................................7References........................................................................................................................................8
2STRATEGIC MARKETING MANAGEMENTIntroductionL’Oreal is one of the most famous cosmetics and beauty product Company, attractingthousands of customers with the variety of products that are being offered. The company wasfounded by a young chemist named Eugene Schuellers, in the year 1908. The chemist patentedan innovative hair dye. The chemist soon opened a company named L’Oreal, in order to sell hisproducts. The products soon spread to the internationally recognized hairdressers of Canada aswell as US (Ashraf et al. 2015). However, the significant breakthrough was made, when L’Oreallaunched bleaching powder in the year 1930. This assignment highlights the various styles ofhair colour that has been identified, namely tie-dye, splat and omber. The use of social media inorder to build a marketing plan for L’Oreal has been identified, along the ways of monitoringand measuring the success of the campaign. The significance of the replication of the WildOmber strategy in identifying the new opportunities in L’Oreal has been discussed in thisassignment.a. Styles identifiedThe year 1950 witnessed the revolution in the market of hair colour. This revolutionresulted in the number of steps to dye the hair from five stages to one. Thus, the overall processof colouring of hair became a simpler one. L’Oreal introduced three main categories of haircolour (Ashraf et al. 2015). These include temporary, semi-permanent and permanent dyes. Thepermanent dyes and hair colours do not wash out. This means that the consumers have to re-colour their hair or they must be grown out (Dias 2015). Almost 70-80% of the people of thecolour market in Europe use the permanent dyes. For L’Oreal, the permanent dyes constitute thelargest amount of market share (Kruger 2017). The various types of hair colouring include tie-dye, splat, and omber. The customers using hair colour are often driven by the trends or the fad.
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