This report guides Ikea to get a clear insights of strategic marketing process and measures so that it will be a success for Ikea in the international business. The report discusses the role of strategic management in Ikea, process involved in strategic marketing, values of the models used in strategic marketing planning, link between strategic positioning and marketing tactics, techniques for growth opportunities in the market, marketing strategy options, impact of changes in the external environment, internal analysis for strengths and weaknesses, and proposed strategic marketing responses.