Ask a question from expert

Ask now

Strategic Marketing Management - Apple Company

20 Pages7366 Words268 Views
   

Added on  2019-10-30

Strategic Marketing Management - Apple Company

   Added on 2019-10-30

BookmarkShareRelated Documents
Strategic MarketingManagement
Strategic Marketing Management - Apple Company_1
Table of ContentsIntroduction...........................................................................................................................................2Description of the strategy of launch.....................................................................................................3Strategy for the launch.......................................................................................................................3Analysis and recommendation of launch...........................................................................................5Target market........................................................................................................................................6Unmet needs..........................................................................................................................................8The 4P’s of marketing mix....................................................................................................................9Product..............................................................................................................................................9Price.................................................................................................................................................10Distribution......................................................................................................................................11Promotion........................................................................................................................................11Brand equity........................................................................................................................................12AIDA...................................................................................................................................................13Conclusion...........................................................................................................................................14References...........................................................................................................................................151
Strategic Marketing Management - Apple Company_2
IntroductionThe report discusses the progress of Apple Company and focus has been paid over thelaunch of the iPhone 8 which investigated the features of the phone and the consequences of it are simultaneously described. The report describes the purpose and the strategy of the launch of iPhone 8 followed by the target market and before it, the segmentation and selection of market have been done. The target market of iPhone 8 is the business people, adults, child, teenagers and colleges. Thereafter the unmet needs are illustrated which was derived either from the competitors or the expectations of the customers are not met to the required extent. At the end, the marketing mix of the iPhone is investigated in which the 4Ps i.e. product, price, place, and promotion are examined in detail to understand the Company and its product strategy in a better way. 2
Strategic Marketing Management - Apple Company_3
Description of the strategy of launchApple was founded by Steve Jobs and Steve Wozniak on April 1, 1976; they started with the launch of the Apple Computers. Their idea was to create the computer which is handy and people can use them conveniently at their homes and offices. They started their business from the small garage and took it to the heights. The vision behind the creation of Apple is to push the level of creativity and come up with the new set of ideas which prove to be effective and meaningful for the society. It focuses on the social obligation as well (Richardson, 2008). Apple is known to be the trendsetter and every now and then the new feature is introduced which results in the launch of a new model of Apple iPhone. In the prevailing trend, iPhone 8 has been launched. The feature that iPhone8 consists is adjustable screen and all glass exterior followed by the wireless charging. The wireless charging is the major change that twists and turns the technological era (Apple, 2017). The purpose of launching iPhone 8 is to bring the revolution in the technological field and become the game-changer in the mobile industry. Steve Jobs launching strategies are counted in the premium strategies to ensure the success of organization (Rosoff, 2016). The strategy that Jobs depict in every launch has been implemented at the time of iPhone 8 launch as well, the idea to arisecraze and rising the customer’s desire was to focus on their very needs and making attempt tofulfill the same even adding on something more to it. The more attention should be paid to customers and not on the product as they are the one giving the market. Along with the customer focus the revolutionary approach needs to be adopted by the company, pre-booking technique has been launch which drives the competition among the customers and not among the companies (Sarigumba, 2017). Another eye-catching launch strategy was to add the pinchof suspense to the product so that the launch gets awaited by people and they eagerly wait for the product to get launch and suspense to be revealed. Lastly, the most important thing about the launch is to plan the launch in a successful manner and bottom line must be involved as they better know the desires of the customer. Strategy for the launchThe Apple adopts the unique strategy to launch its new product which is iPhone 8. There are specific 7 strategies that Apple uses which are quoted as under:3
Strategic Marketing Management - Apple Company_4

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Marketing for Apple's iPhone: Designing 4P Mix and External Factors
|8
|1411
|237

Business Strategy Case Study 2022
|7
|1952
|16

Business Case Assignment - Apple Inc (Doc)
|12
|2894
|123

The four Ps of Marketing mix
|10
|2273
|56

Consumer Behavior and Marketing Psychology
|11
|2782
|87

Marketing Communication of Apple | iPhone
|10
|2518
|240