Strategic Marketing of Bahrain
Added on 2021-05-31
14 Pages3538 Words86 Views
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Running Head: Strategic Marketing 1 Strategic Marketing
Strategic Marketing 2ContentsIntroduction......................................................................................................................................4Pestle analysis (3 components)........................................................................................................5Economic.....................................................................................................................................5Socio-cultural...............................................................................................................................5Technological environment..........................................................................................................6Management recommendations.......................................................................................................7Application to industry....................................................................................................................9Conclusion.....................................................................................................................................10References......................................................................................................................................11
Strategic Marketing 3Executive summary This report is made on the PESTLE analysis in which comprehensive review is given whether the company should enter in the market of Kingdom of Bahrain or not. Bahrain Country is small on the Persian Gulf with just over 1 million inhabitants. There are three components of Pestle economic, social-cultural and technological elaborated in depth manner. The economy of Bahrain is dominated by the industrial sector in which it contributed around 52% to the total GDP. The main contribution in GDP of Bahrain is manufacturing industry. The government of Bahrain has the latest National Development Plan; the vision of this country is to restructure the economic infrastructure and diversifying the economy away from gas as well as oil by 2030. Theorganization of Eniverse Technologies is implemented the new project of drone in Dubai and thebusiness report has been made on the various factors that suggest the scope of the new project in the country of Kingdom of Bahrain. It is vital for the company to analyze the various factors before entering into new market that is why the report has highlighted the decision making process in the context of market attractiveness.
Strategic Marketing 4IntroductionThe main aim of this report is to decide whether Space Autonomous Drones must enter the market of Kingdom of Bahrain by using PESTLE Analysis. Pestle analysis is considered as an acronym which stands for political, economic, socio-cultural, legal and environmental. Three components will be used in this report to define the use of a drone in Kingdom of Bahrain. It is the new innovation for the world that provides benefits to the number of people by offering services of delivery. The organization of Eniverse Technologies of UAE has started its operations from March 2018. It shall start with five drones and enhance it to 100 by 2022. The business report will be making management recommendations concerning the market attractiveness in the context of the decision of the organization to enter the new market.
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