Strategic Marketing of NISSAN
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Added on 2020-10-05
Strategic Marketing of NISSAN
Added on 2020-10-05
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Table of ContentsEXECUTIVE SUMMARY.............................................................................................................1INTRODUCTION...........................................................................................................................21. PESTLE Analysis of NISSAN ..........................................................................................12 Different modes of market entry.........................................................................................33 Market segmentation and targeting critically evaluate the potential target.........................54 Porter Generic strategy........................................................................................................6CONCLUSION................................................................................................................................7REFERENCES................................................................................................................................9
EXECUTIVE SUMMARYMarketing is one of the sector which is effective for delivering knowledge about productand services. It is essential to work according to need and it helps to deliver changes in productand services. There are possibilities that due to working in association and this helps to knowingwhat changes has to be made in product. Nissan is the association on which this report is based.There is use of policies which makes changes in roles and responsibilities. There is use of latesttechniques through which they are working to know what has to be done through which goalscan be achieved. There is discussion about PESTLE which show impact of external forces whichare significant for growth of business. This helps to take care and reduce negative impact onoperations. Nissan is world wide brand, so they have to enter in market through various modes suchas exporting, joint venture, strategic alliance, etc. Marketing segmentation is helpful in dividingvarious customers and hence it is easy for workers to deliver product as per category ofcustomers. There are various ways through which customers are divided. But the basis must berelevant and this makes changes in delivering product. As per taste, culture, need, etc. demand ofcustomer various. Manager has to first analyse customer and then product must be delivered.There is requirement of various techniques through which company can reduce its cost andincrement in sales of possible. To perform business operations effectively, it is essential tomotivate workers and provide them direction to perform business operations in effective manner.This helps to improve goodwill and brand image of Nissan. 1
INTRODUCTIONMarketing is the segment which keeps in contact of consumer. As these daysmodifications are taking place in demand of customers so it is essential to renovate some featuresof product and services and this is effective for improving image in market. Manager must usetechnique which helps to contact more people at at time. As per change in product and services,it is essential to change marketing media too. Marketing of product can be performed withconsideration of products and this is effective for knowing what improvements can be done.When managers are thinking to expand business, then there is requirement of various approacheswhich is beneficial for organisational growth (Routledge.Gilmore, 2011). This report is based onNissan which is a Japanese auto-mobile company. This has headquarter in Yokohama, Japan.Nissan is thinking to launch electric care in Romania market. Romania market is selected bymanagers of Nissan because this country has developing economy so it is easy to createawareness about electric cars. Resources are cheap at Romania so it is easy raise resources andoptimal use is possible. As this market is new for Nissan, so growth prospects are more. In thisreport there is discussion about PESTLE analysis, modes of entry in market, concept of marketsegmentation, Porter Generic Strategies. 2
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