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Strategic Marketing Plan of Nexba Beverage

   

Added on  2021-06-16

17 Pages3500 Words25 Views
Running head: MARKETING PLANMarketing planName of the student:Name of the university:Author note
Strategic Marketing Plan of Nexba Beverage_1
1MARKETING PLANExecutive summaryThis marketing plan has looked into the marketing strategies of Nexba beverages, an Australiancompany that manufactures health drinks. The strategies of the rival companies are mentionedand a suitable marketing plan is developed to attract the potential customers. The marketing mixprovided in the report will help the company to look for a suitable strategy for establishing theirproducts and spread knowledge among the customers.
Strategic Marketing Plan of Nexba Beverage_2
2MARKETING PLANTable of ContentsIntroduction......................................................................................................................................4Situation analysis.............................................................................................................................4PESTLE analysis.........................................................................................................................4SWOT Analysis...........................................................................................................................5Competitor analysis.....................................................................................................................7Stakeholder analysis....................................................................................................................7Problem statement...........................................................................................................................7Market segmentation.......................................................................................................................8Market positioning.........................................................................................................................10Marketing objectives.....................................................................................................................11Financial objectives.......................................................................................................................11Marketing strategy and mix...........................................................................................................12Implementation and control...........................................................................................................13Promotion mix...............................................................................................................................14Conclusion.....................................................................................................................................14References......................................................................................................................................15
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3MARKETING PLAN
Strategic Marketing Plan of Nexba Beverage_4

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