Strategic Marketing Plan for Tourism Industry Australia Assignment
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Added on 2020-03-16
Strategic Marketing Plan for Tourism Industry Australia Assignment
Added on 2020-03-16
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Running head: TOURISM PLANNINGTourism PlanningName of the StudentName of the UniversityAuthor Note
1TOURISM PLANNINGTable of ContentsContext framing...............................................................................................................................3Main approaches..............................................................................................................................3Outcomes that aims to be achieved.................................................................................................4Themes, issues and principles that has been identified...................................................................6Issues............................................................................................................................................9Principles.....................................................................................................................................9Aspects of the two state strategies relevant to regional tourism plan............................................10Objectives of destination tourism plan......................................................................................10Sunshine coast opportunity plan................................................................................................11Response of RTO...........................................................................................................................11Challenges, opportunities and limitations......................................................................................12Challenges..................................................................................................................................12Opportunities.............................................................................................................................12Limitations.................................................................................................................................13Timelines.......................................................................................................................................13Improvement on plans...................................................................................................................14Linking the strategies.....................................................................................................................14Recent response of RTO................................................................................................................14Impact of GFC on national, state and regional areas.....................................................................15
3TOURISM PLANNINGContext framingThe TEQ plan for strategic marketing helps in increasing the tourism industry within theAustralian context. It helps in delivering a vision to the tourists who are coming to visit Australiafor leisure as well as for business purpose. It also helps in making the country one of the mostdesirable places on earth for tourist destinations. The strategic marketing plan along with thestrategic plan of TEQ has taken up the vision of the tourism for the country and has aligned itwith their personal visions. The statutory body has undertaken extensive research in New Zealand and Australia bypairing up with Tourism Australia, which showed that Queensland is one of the primarydestinations for the tourists. To make the tourists experience the place in a better manner, thestate has taken up three objectives that will help them in reaching the potentials that has beenplanned for 2025 (Australian Regional Tourism Network, 2017). Main approachesThe primary approach that will be taken up by the statutory body will be to position itselfand communicate the assets that are present in the destination so that it can help in driving thegrowth for tourists by 2025. The corporate objectives that will has been taken up for the tourismindustry in Queensland are as follows:Overnight Visitor Expenditure (OVE) has to be increased within the international and thedomestic market by providing proper support of jobs in QueenslandGrowth and maintenance of the share of Queensland within the Australian OVE
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