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Strategic Marketing Plan 3 Strategic Marketing Plan Author note: Wood as a fuel for building materials

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Added on  2020-05-01

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Wood has been used form 1000 years as fuel, for construction purpose, it is also used to make tools, weapons, furniture and paper which is one of the most used products. The process of Kiln drying keeps changing, the process involves following steps The lumbers produced are stacked with care, these lumbers are known as green wood, with the help of using spacers or stickers so that gaps can be created for air to pass and move about freely.

Strategic Marketing Plan 3 Strategic Marketing Plan Author note: Wood as a fuel for building materials

   Added on 2020-05-01

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Running head: STRATEGIC MARKETING PLANStrategic Marketing Plan Name of the Student:Name of the University:Author note:
Strategic Marketing Plan 3 Strategic Marketing Plan Author note: Wood as a fuel for building materials_1
1STRATEGIC MARKETING PLANIntroductionScientifically wood can be defined as porous and fibrous structural tissues that are foundin the stems and roots of trees and in other woody plants. It is an organic substance because itproduces carbon when burned. Wood has been used form 1000 years as fuel, for constructionpurpose, it is also used to make tools, weapons, furniture and paper which is one of the mostused products. It is also used as feedstock for the production of purified cellulose and itsderivatives like cellophane and cellulose acetate. Woods grow on trees between the existing wood and the inner bark of new woody layers, whichcovers the stem, this process, is defined as secondary growth, which happens as a result of celldivision. Manufacturing process of WoodThe manufacturing process of wood has following stepsHead Rig: Trees are ct by primary saw into pieces or boards. Edging: In the next step the irregular edges of the pieces or the boards are removed.Trimming: Then with the help of of trimmer, the lumber is squared into uniform pieces. Rough Lumber Sorting: The pieces are then separated and sorted based on the dimension and thefinal production of the wood products Stickering: Then lumber is sent to the klin drying production which is staked with spacers knownas stickers, allowing the air to move around the stack, the green products do not go throghj thisstage and the next stage as well which is known as Drying.
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2STRATEGIC MARKETING PLANDrying: Klin drying wood makes the natural evaporation of the Wood’s MC in a controlledsituation. Planing: In this stage the wood surfaces are smoothened in order to make every piece identicaland uniform in shape and sizeGrading: In this process each of the piece of lumber is giving a grade that determines the qualitylevel which is analyzed on the basis of the variety of features which includes its MCKiln Drying Wood for Maximum Value and usabilityFor maximizing the strength of the wood it is very important enough money is invested in theprocess of kiln drying in which the excess of moisture is removed from the lumber stack. Awood dried properly has many advantages to offer tom its users, it is better than the green wood.This reduces the waste produced during the manufacturing process and the longevity of the woodproduct is increased. The process of Kiln drying keeps changing, the process involves followingstepsThe lumbers produced are stacked with care, these lumbers are known as green wood, with thehelp of using spacers or stickers so that gaps can be created for air to pass and move about freely.After the wood has been placed in the Kiln, based on the species of the wood, in this process thekiln is heated at temperature that lies between 110 degrees and 180 degrees, Fahrenheit forconventional kilns temperature, 230 to 280 degree Fahrenheit. It is very important to have a controlled temperature and humidity for the Kiln and therefore theoperators constantly monitor the kiln. The profit of the manufacturing company depends upontheir ability to increase the quality of the wood (Sujová, Hlaváčková & Marcineková, 2015).
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3STRATEGIC MARKETING PLANCharacteristics of wood As per its physical structure, wood is characterized as, strong and stiff but when it iscompared to materials like steel, it is light and flexible. Wood has rings and a grain structure, therings occur annually, it does not have isotopes like metals, plastics and ceramics. A small part ofDead woods can be easily bend and snapped with bare hands.It can be said that wood falls underthe category of anisotropic materials which means that a lump of wood has varied aspects andattributes in different directions. One of the characteristics of good wood is that it lasts for a long time. Like other products woodalso decays and rots. AdvantagesWood has many advantages, it is used for as fuel, it is a good heat insulator, which helpsin building or construction. The dray wood easily burns and thus produces a large amount ofheat. It is environmental friendly. It is one of the most important sources of sustainable energy.Growing wood is very beneficial because it is used for a number of purpose. Woods have thequality that if bugs and bacteria do not attack them, they will last forever. The total production of wood from log harvest in New Zealand in the year 2015 was 29.33million cubic meters. The pulp and paper production of the country in the same year was 3.53million cubic meters (Armstrong et al., 2015).
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