Strategic Marketing Planning for Hopkinson's Case Study Name of the Student Name of the University

STRATEGIC MARKETING PLANNING 10 STRATEGIC MARKETING PLANNING Strategic Marketing Planning for Hopkinson’s Case Study Name of the Student Name of the University Author’s Note: Question 1: Report 3 1.1 Introduction 3 1.2 Discussion 3 1.2.1 Brief Idea of the Case Study of Hopkinson 3 1.2.2 Analysis and Evaluation of the Current Position in which Hopkinson finds itself with Relevant Theories, Frameworks and Concepts 3 1.2.3 Suitable Recommendations for a Marketing Strategy with Identification of Risks and Challenges associated with