Strategic Marketing Planning: Analysis, Objectives, and Strategy Selection

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Added on  2022/11/30

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AI Summary
This document provides an overview of strategic marketing planning, focusing on the analysis of internal and external factors, corporate and marketing objectives, marketing strategy selection, and targeting and positioning. The case study of Holland and Barrett, a renowned health food shop chain in the UK, is used to illustrate the concepts. The document also discusses the implementation, control, and evaluation of marketing strategies.

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