Strategic Marketing Planning

STRATEGIC MARKETING
PLANNING
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TABLE OF CONTENT
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Corporate strategy........................................................................................................................3
Business strategy..........................................................................................................................4
History of organization................................................................................................................4
Corporate and business objectives evaluation.............................................................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7
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INTRODUCTION
Strategic marketing planning must be strong in order to be able to make the internal and
external factors be strong which would in making sure that there are right actions which are
taking place. Virgin Media was established in 2006 and there are 14,004 employees which are
present in the company. The company is having a net income of £2.852 billion as of 2012 which
is a big stability. This report is going to belong of corporate strategy and business strategy which
with their objectives evaluation so that there are going to be raised operational factors which the
establishment is going to have.
MAIN BODY
Corporate strategy
Corporate strategy are unique plans which are present in the business to be able to have a
long run in the market which would help in gaining competitive advantage and obtain the
objectives from time to time as well. Customers and stakeholders promises have to be present so
that there is going to be higher running and operations which firm must have so that there is
going to be raised dealing. Company has to make sure that they are being able to achieve the
aims and match the standards of the clients as well so that there is going to be effective working.
Workforce and motivation factor has to be higher which is going to make the customer
satisfaction be present which is a outstanding element for overall practical working (Berman and
Thelen, 2018). Goals and objectives of company are set which is going to define the company
and mission of the business in the market and be able to achieve them as well. Achievement of
the objectives is going to make the reputation and firm image of business be increased in market
which is going to be effective and higher functioning which is going to be immediate. Policies
and regulations have to be followed while making the corporate strategies in order to have a
higher stability which the company must have so that there is going to be raised results and
improvement which would be existing.
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