Strategic Marketing Planning

Strategic Marketing Planning

TABLE OF CONTENT
INTRODUCTION.................................................................................................................................3
TASK 1.................................................................................................................................................4
Environment analysis........................................................................................................................4
Marketing objectives.........................................................................................................................6
Marketing strategy selection..............................................................................................................7
Marketing mix...................................................................................................................................8
Market targeting and positioning:....................................................................................................10
Implementation, control and evaluation...........................................................................................11
TASK 2...............................................................................................................................................12
Importance of monitoring and control of marketing strategy...........................................................12
CONCLUSION...................................................................................................................................14
REFRENCES......................................................................................................................................15

INTRODUCTION
Strategic marketing planning can be understood as one of the most advanced
procedure where it involves setting goals and varied functional objectives based on internal
and external business factors where there are product planning analysed, project
implementation factors worked on. ZARA is one of the best advanced highly innovative
retail company within fashion global industry producing best advanced new innovative
products and services , having high range of functional innovation services and also catering
to wide advanced determinants. The report in first task will be analysing environmental
analysis in context of micro and macro factors where there shall be focus governed on
marketing objectives. The study will be also discussing focus on innovative market targeting
and position metrics for stronger working growth, evolution of new functional work synergy
and also for stronger working aspects on larger domains. The study will be also explaining
importance of implementation, control and evaluation aspects, for stronger working synergy
and longer run evocative plans which shall enables industry domains to be widely
competitive where ZARA is working for strategic marketing planning.
Retail industry and marketing mix factors
The fashion retail industry is one of the widely acclaimed retail industry among
varied aspects within world paradigms for bringing on new scale innovation, larger
best fashion products and also productively focusing on global competitive scenarios.
The strategiesof marketing mix plays high role of importance among work growth
efficacy where ZARA ha been aiming to reach on varied aspects of new functional
competitive standards and leveraging new scale active growth among operations.
Products, price, place and position are the marketing mix factors within marketing
departmental role for developing stronger pace scenarios.

TASK 1
Environment analysis
The Business environment analysis is understood to be highly important for growing
wider into strategic planning aspects where ZARA shall focus to bring on new functional
goals, higher advanced stronger new creative domains and also for gaining higher revenue
profits, consumer goodwill on longer time run. External business environment can be
understood by analysing factors of Porter 5 force analysis where there are various
competitive paradigms determining high competitive growth on larger domains (Amankwah-
Amoah, Boso and Debrah, 2018).
 Bargaining power of buyers: ZARA with strong price structural efficiency and
independent supply chain do not have high reliance on suppliers, where the demand
and supply parameters are widely not connected on outsiders structure. The
bargaining power of suppliers is not on wide domains impacting company structural
performance parameters where there is high keen growth towards higher advanced
structural goals which keeps on keen advanced synergy on stronger paradigms.
 Bargaining power of suppliers: ZARA bargaining power of buyers is also limited as
customers are ready to pay higher with best quality products and services, catering to
higher active domains which will evolve on varied domains. The bargaining powers
are limited which makes the functional scenarios widely limited and also widely
operated only towards new marketing strategies.
 Threat of new entrants: ZARA with threat of new entrants will be focusing on
building external competitiveness as the external competitive industry domains have
been widely varying on larger parameters, also brand is facing excessive competition
within external retail fashion industry.
 Competitive rivalry: ZARA has high external competitive rivalry where there are
various new customers preferences dynamically evolving on overall growth scenarios,
innovative business goals and for creating advanced technical evolution metrics. The
brand has been also seeing demands for pooling on new strategic investments,
planning for digital promotion aspects where competitive factors are also widely
growing on new scenarios (Bala and Verma, 2018.).
 Threat of substitutes: The threat of substitutes is moderate threat for company as the
company functional scenarios for bringing on quality fashion clothing, high advanced