Strategic Marketing Planning for Tesco: Impact of Brexit and Pandemic

Strategic Marketing
Planning

Table of Contents
INTRODUCTION...........................................................................................................................4
MAIN BODY..................................................................................................................................4
TASK...............................................................................................................................................4
Organization structure.................................................................................................................4
Impact of Brexit and Pandemic...................................................................................................5
Environmental analysis:...............................................................................................................6
Corporate and Marketing objectives of the organization............................................................8
Marketing Strategy selection.......................................................................................................9
STP approach...............................................................................................................................9
Assessment of the 7P’s;.............................................................................................................10
Implementation, control and evaluation....................................................................................12
CONCLUSION..............................................................................................................................12
References......................................................................................................................................14
Books and journals:...................................................................................................................14

INTRODUCTION
The report aims to present critical conditions of the retail industry with the effect of covid-19 and
the government regulations of lockdown. The businesses are facing use losses and going down
the sales percentage into the period as people are become conscious and not allow going
anywhere. Therefore, this has a major impact on retail organisations in UK. For that instance, the
business required an effective marketing plan for the period of lockdown over 2 to enable their
competencies into market and re-grow at initial basis. This report is going to present the covid-19
impact on one of the largest departmental Supermarket Tesco; it is the most popular and ranked
under 3rd Supermarket of UK (Chomba, 2018). Required plan which demonstrate goal of
environment and marketing strategy that would be effective once the covid-19 impact lowest
down and they could Reform and regain the market by boosting sales, attracting large customers
and providing product and services at an effective price and quantity. Therefore the report will
analyse the competition and economic social and political interferences to plan marketing
strategies effectively followed by 7 P's of marketing.
MAIN BODY
TASK
Organization structure
The organisational structure shows how organisation performs their business practices. This
structure is depending on the size of the business. It goes large effect of large business practices.
The organisation structure of Tesco shows that follow a hierarchy between the levels of
departments that are finance marketing human resource and IT Department. In order to
accomplish their aims and objective, Tesco require resources like staff and financial funding at a
huge Manner (Chummun, 2019). There are 4, 23,092 employees engaged into the company and
they follow the roles and authorities which define into their organisational structure.
The departments flow from regional manager to store manager and they follow the chain of
command of food trading manager, non-food trading manager and personal manager. Under