Strategic Marketing Planning for Marks & Spencer

STRATEGIC MARKETING
PLANNING

Table of Contents
INTRODUCTION.........................................................................................................................3
TASK..............................................................................................................................................3
Environmental analysis................................................................................................................3
Corporate and marketing objectives............................................................................................6
Marketing strategy selection........................................................................................................7
Market targeting and positioning including globalization...........................................................8
Assessment of 7 Ps of marketing mix..........................................................................................9
Implementation, control and evaluation.....................................................................................10
CONCLUSION............................................................................................................................11
REFERENCES............................................................................................................................12

INTRODUCTION
Strategic marketing planning is the key function of marketing department that they had
conducted into practical manner in the context of promoting a venture and products in market. It
includes varied elements that help companies to obtain benefits of competitive business
environment. A strategic marketing planning encompasses setting aims and objectives, analyzing
external & international factors, implementation, product planning and tracking success as well
as progress of plan. The current assignment will be based on Marks & Spencer, which falls under
category of top department stores that has been operated into retail industry, UK. The study will
explain development of feasible and realistic strategic marketing plan, which include
environmental analysis, business & advertising objectives and promotional strategy selection
stage. It will justify market targeting and positioning including globalization. Furthermore, lastly
the report will clarify assessment of 7ps of marketing mix and tactics related to strategic
implementation, control and evaluation including organizational structure for chosen company. It
will define strategic implication of Pestle, competitors, SWOT and market analysis.
TASK
Environmental analysis
Here, environmental analysis conducts in regard to Marks & Spencer department store,
because it enables marketer to identify those factors that have been affected strategies, operations
and overall business (The Top U.K Department Stores, 2019). In order to continue this practice,
they may utilize the best strategic frameworks such as Pestle and SWOT analysis.
Political factor-
Fluctuation in any kind of political factor may bring difficulties for the organization to
sustain its business into retail sector and manage activities related to it, across UK (Pupo Kairuz
and et.al., 2020). For example, governments in each nation have made an important
announcement for sake of human welfare, regarding pandemic and that is to make a full
lockdown under that they have made changes in COVID-19 guidelines, according to which each
person need to adjust. It may affect existing practices of M&S department store, related to its
sales, supply and trading operation that has been conducted between one nation and region to