Strategic Marketing Planning

STRATEGIC MARKETING PLANNING
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Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Corporate strategy.......................................................................................................................3
Business Strategy........................................................................................................................5
Company overview.....................................................................................................................6
Evaluation of corporate and business objectives with using marketing theory..........................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8
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INTRODUCTION
Strategic marketing planning is a continuous procedure which helps business in forming
marketing strategies and plans which will be implemented by organisation for targeting the
segmented market (Adhikari, 2018). This report focuses on importance of corporate strategy in
organisation and how corporate strategies help in adding value to its business. This report is
based on organisation Rowlinson knitwear and help in understanding about importance of
corporate and business strategies in Rowlinson business. This report also focuses on importance
of strategic planning in organisation.
MAIN BODY
Corporate strategy
Corporate strategy is explained as the effective strategies to create the value for
organisation business and help in determining productivity and profitability of organisation. This
part of report focuses on understanding of corporate strategy and different aspects which are
involved in formulating a effective corporate strategy. Corporate strategy in an organisation is
build on top of business strategy which helps in making effective business decision and help
organisation in achieving desired goals and objectives (Aliarabi and Kazemi, 2020). There are
various components which are included in corporate strategy and organisation have to focus on
these components during development of effective corporate strategy. The main task which falls
under corporate strategy are mentioned below:
 Allocation of resources
 Organisational design
 Portfolio management
 Strategic trade-offs
Rowlinson knitwear which is chosen a organisation in this report and this part of report focuses
on corporate strategy of Rowlinson knitwear and help in understanding about importance of
corporate strategy for organisation and also help in understanding that corporate strategy help
organisation in achieving competitor advantage over competitors and also help in boosting
profits for organisation. Various components which are mentioned above help Rowlinson
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