Strategic Marketing Planning

This report analyzes the strategic marketing planning of Tesco, one of the largest retail stores in the UK. It explores the corporate strategy, business strategy, and marketing mix of Tesco, highlighting its innovative approach to achieving growth and meeting customer demands. The report also discusses the history of the organization and its corporate and business objectives. Overall, it provides valuable insights into the strategic marketing practices of Tesco.

Strategic Marketing Planning

TABLE OF CONTENT
INTRODUCTION......................................................................................................................3
1 Corporate strategy...............................................................................................................3
2 Business strategy.................................................................................................................4
3 History of organisation........................................................................................................4
4 Corporate and business objectives.......................................................................................5
Marketing mix (4PS)..............................................................................................................6
CONCLUSION..........................................................................................................................7
REFRENCES.............................................................................................................................8

INTRODUCTION
Strategic marketing planning can be understood as one of the main aspect which has
shaped varied range of business innovations actively, bringing on rise towards new vision
oriented growth scenarios. For this report, Tesco has been taken as company for in depth
analysis which is one of the biggest store in UK retail industry having wide range of products
and services for wide range of customers. The research will be analysing aspects of corporate
strategy and business strategy , which enhances new vision oriented fundamental scope
towards new range of efficacy paradigms. Study will be researching history of organisation,
marketing mix strategies which has enabled strategic marketing planning to bring on varied
determinant scope for best revenue targets.
1 Corporate strategy
Corporate strategy can be understood as hierarchically highest strategic business plan
which company takes to reach towards overall goals and directions, implementation as per
management long term management activities. The corporate strategy of TESCO has been
stringently innovative towards defining vision, direction of company for stringent growth
towards untapped business goals for keeping up accurate efficacy. TESCO corporate strategy
brings on productive directive vision in varied products and services, as per varied range of
competitive domains shaping new scale goals towards innovation. Tesco corporate strategy

also heads on focus towards expansion in untapped business arenas within customer target
markets, higher work productivity towards bringing keen functional efficacy towards
untapped horizons (Alon, Chen and Mandolfo, 2019).Corporate strategy takes long term
shape as business ideologies are being profoundly constructed based on determinant scope
paradigms, which enhances functional domains imperatively. The retail brand corporate
strategy has been profoundly building on best quality service benchmarks, enhancing vision
oriented ideologies and also evolving towards bringing best functional innovation. Marketing
parameters of Tesco are strongly heading as most functional corporate strategy, which has
developed profound synergy under long term time frame actively (Cateora, Gilly and
Graham, 2020).
2 Business strategy
The business strategy is form of master plan in management of company which
implements to secure competitive position in market, where operations are being planned as
per customers preferences and demands which fuels up growth. Business strategy ideally
constitutes profound connectivity towards untapped business domains, where technical
innovation plays strong role to vitally enhance connectivity actively (Business in 2020 and
beyond, 2020). Tesco business demands have been informatively heading towards functional
growth, towards shaping innovation in products and services range with high force of
creativity. Business strategy are set of competitive moves and actions taken instantly to shape
new ideas successfully into strengthened performance targets. Tesco aims to keep
performance within varied retail strores active by heading towards demand oriented business
strategies to bring on latest innovative products, also to technically shape up market force
positively. Management and business strategies are being formed by using models which
enable internal and external business environment knowledge, as per varied competent
fundamental scale operatives. Business models such as swot, pestle, porter five force analysis
have been used to bring on varied range of strategies to shape benchmarks accurately as per
market structure operations.
3 History of organisation
Tesco started in 1919 with surplus groceries from stalls in East London, where it is
British multinational groceries and general merchandise retailer headquarters. The brand is
third latest retailer in world, where while being measured from gross revenues it is ninth
largest in world. Tesco is known for varied range of quality products and services among
customers, where supermarket chain retailer is also productively expanding actively towards

untapped customer market The brands serves high range of food and grocery items, financial
services within varied parameters and also wide productive range of consumers preference
products. It can be analysed that TESCO has determined wide growth into digital marketing
from early years till at present, where brand aims to keep up best quality benchmarks. Tesco
hires high scale expertise in commercial acumen for technical innovation within products and
services, making brand reach competitive domains actively.
4 Corporate and business objectives
TESCO aims to bring on best growth in digital marketing horizons by functionally
bringing on corporate goals actively enhance brand goodwill profoundly, where SMART
goals are some of the most used objectives. SMART objectives have enabled to develop
stringent innovation, higher specific fundamental diversity and technical innovation towards
yielding wider stronger profound surging pace. The brand has been excelling towards
framing high competent fundamental innovation, to enhance customers satisfaction
parameters by serving them with best advanced standards services (Tesco says it aims to
improve margins and enhance cash growth, 2020).
 Specific: Tesco specifically aims to enhance it services on digital media expertise, by
heading towards varied range of market innovation commercially towards which
specific objectives further enhances new vision oriented domains. Specific marketing
among customers based preferences will also functionally bring on new range of
innovation aspects, technically generate commercial growth towards untapped
domains actively.
 Measurable: Tesco goals within digital marketing will be measured with accurate
new scal advanced innovation coming in , higher shift analysed in revenue growth
horizons and within goodwill parameters. The measurable aspects generates profound
market reach within customers actively, functionally expand towards varied horizons
for commercial growth (Cateor. and et.al.,2020).
 Attainable: The goals will be attained by strategic investments into resources for
digital marketing, higher advanced innovation and competent growth operatives
which leverages connective targets. Attainable goals are widely crucial for overall
technical growth and quest operational paradigms towards which professional success
can be analysed imperatively.
 Realistic: The goals are realistic based on recent retail industry demands, higher
professional business efficacy which brand brings within wider marketing domains

towards functional goals. The realistic aspects actively shape future operative targets
which enhances leveraged competent efficacy parameters and also ideally shape up
keen strengths actively.
 Time target: The goals framed for expanding towards innovative digital marketing
horizons will be attained in specific scale of 6 months, which will provide productive
market pace aspects to be evolved (Cenamor, 2021).
Tesco as one of the fastest growing retail brand and largest retail chain of
supermarkets has varied range of marketing mix factors, where best functional synergies are
focused on. It can be analysed as widely crucial for strengthening innovation, keeping up
with benchmarks accurately and also to vitally shape up targets towards varied domains for
upgrading new large vision oriented horizons.
Marketing mix (4PS)
Tesco aims to bring on best marketing mix factors for enhanced new range of efficacy
parameters towards varied range of productive horizons, where strategies related with
products, prices, promotion and place can be strengthened actively. Marketing mix 4ps are
widely crucial for in depth analysis of business strategies taken among corporate parameters,
shape active strength of ideologies towards innovation and creativity growth (The Marketing
Mix – Is It Still Relevant Today?, 2020).
 Price: Tesco uses competitive price strategy for shaping wider range of customer
goodwill within market arenas actively, where price strengthens brand value actively.
The price of retail goods and services are based on competitive marketing to reach
towards dynamic industry, which also further brings on larger revenue targets. Price
factor within marketing mix enhances competitive price strength among customers
demand within products, determine functional growth and also harness diversity
actively.
 Place: Tesco stores offer larger scale facilities for all customers who wish to get
varied range of retail products services actively, where the brand also aims to further
expand on digital networks. The place factor of marketing mix has strong impact on
customers choice for varied range experience, which within longer time frame
enhances goodwill. The brand serves both online and offline products services, where
Tesco has varied functional pace growth towards functional domains and to create
wider diverse scope towards untapped arenas professionally. The place factor within

marketing mix are also competently crucial for strengthening innovation, creative
diversity and new scale leveraged efficacy towards professional experience (Caputo,
Pellegrini and Dabić, 2021).
 Promotion: The brand actively uses best promotion strategies for shaping active
divergence towards innovative marketing standards, where digital platforms are
widely used. Social media platforms are used to reach towards untapped market
arenas among customers variably, where promotion strategies are evocatively used
within longer time frame. Promotion is one of the biggest factor of strength whcih
builds brand value as asset, actively indulges among customers varied range of goals
towards sales promotion (Bala and Verma,2018).
 Product: The products of Tesco within marketing mix are widely innovative where
products innovations in manufacturing are growing towards new scale expertise. The
product mix also enhances customers shopping experience can be grown positively,
which further generates new revenue standards actively. The product mix further
generate profound growth in retail industry competitively towards which varied
growth has been analysed, on which Tesco aims to yield on productive hemispheres.
CONCLUSION
The report has analysed varied fundamental aspects in strategic digital marketing
where Tesco as one of the best retail company has high scale innovation shaping active
growth towards products and services. Study has concluded in depth focus towards corporate
strategy, business strategies and marketing mix factors where Tesco has been emerged as one
of the best retail brand. Report has concluded smart goals analysis where Tesco has high
focus towards bringing active innovation in products, services and varied functional efficacy
parameters to be developed effectively.

REFRENCES
Books and Journals
Alon, I., Chen, S. and Mandolfo, M., 2019. Supply chain–marketing integration. Business
Process Management Journal.
Bala, M. and Verma, D., 2018. A critical review of digital marketing. M. Bala, D. Verma
(2018). A Critical Review of Digital Marketing. International Journal of
Management, IT & Engineering, 8(10). pp.321-339.
Caputo, A., Pizzi, S., Pellegrini, M.M. and Dabić, M., 2021. Digitalization and business
models: Where are we going? A science map of the field. Journal of Business
Research, 123, pp.489-501.
Cateora, P. R., Gilly, M. C. and Graham, J. L., 2020. International marketing. McGraw-Hill
Education.
Cateora, P.R. and et.al.,2020. International marketing. McGraw-Hill Education.
Cenamor, J., 2021. Complementor competitive advantage: A framework for strategic
decisions. Journal of Business Research, 122, pp.335-343.
Online
Business in 2020 and beyond. 2020. [Online]. Available Through :<
https://www.mckinsey.com/business-functions/strategy-and-corporate-
finance/our-insights/business-in-2020-and-beyond>

The Marketing Mix – Is It Still Relevant Today?. 2020. [Online]. Available Through :
https://www.business2community.com/marketing/the-marketing-mix-is-it-still-
relevant-today-02298017>
Tesco says it aims to improve margins and enhance cash growth. 2020. [Online]. Available
Through :< https://www.proactiveinvestors.co.uk/companies/news/222329/tesco-
says-it-aims-to-improve-margins-and-enhance-cash-growth-222329.html>