Strategic Marketing Planning for Oak Cash & Carry

STRATEGIC MARKETING
PLANNING

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK...............................................................................................................................................3
Overview of corporate tactic.......................................................................................................3
About business strategy..............................................................................................................3
Briefly providing history of Oak Cash & Carry.........................................................................4
Corporate & business objectives of company.............................................................................4
Critically evaluate and analyse usage of marketing model in context of aim achievements......4
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Strategic marketing planning is defined as set of aims and objectives, which a company
has been achieved by using effective approaches and developing valuable strategies. The current
assignment will be based on Oak Cash & Carry, which falls under category of SMEs in Banbury,
UK. The report will define corporate & venture strategic objectives of chose company and
explain application of relevant strategic marketing planning concepts in context of firm.
TASK
Overview of corporate tactic
A corporate strategy is described as one of those elements that contribute to grow a
company in positive manner and allow it to become a successful brand in the whole world
(Ashrafi and et.al., 202). It creates after considering the goals, vision, mission and objectives,
which drives the attention of management towards taking better action in term of strategy
development. For example, in order to increase the sales and productivity, as well as profitability
when an organization take decision to offer discounts that add value in context of their
consumers is called a corporate strategy. It provides a lot of benefits of those organizations who
do so in term of increasing their customers base and satisfactory level of existing buyers which is
quite beneficial and valuable for any company in the world of business.
About business strategy
A venture tactic is defined as set of effective and important decisions which has taken by
top authority to achieve and smart objectives of businesses in effective manner. For example,
when an entrepreneur take decision to enter into new market, they may think to develop one of
the most effective corporate strategies, for example, Blue Ocean strategy (Sadiq and et.al., 2021).
It defines as simultaneous move of a company in term of adopting low cost and product
differentiation tactics, which made it able to produce a new item within a particular or new
market. This strategy is based on view that market limitations and sector structure are not given
and may restructured by beliefs and activities of rivals that are operating in similar industry from
longer time period.