Strategic Marketing Planning for Walmart Inc.

Strategic Marketing
Planning

Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................2
Using an SME organisation of your choice, in agreement with your module tutor, critically
Assess the corporate and business strategic objectives of that organisation. Use relevant
marketing theory to illustrate your answer.............................................................................2
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
For attracting the customer, every organisation performs some promotional activities which
are known as marketing. It is a process of creating, communicating, delivering and exchanging
offerings with the values of customers, clients, partners and society. And marketing research is a
process of identifying marketing problems and opportunities. Basically it can be said that the
tools which are used by any organisation which helps in the promotion of their goods and
services is known as Marketing. Before doing any action in the market, organisation have to
prepare a detailed plan, that plan is known as Strategic Marketing Plan. It states the employees of
organisation that what to do and when to do. The purpose of this report is to analysis the
marketing theory of Walmart which include 7 P’s of marketing Mix and STP Model alng with
the overview, cision, mission and objectives of Walmart Inc.
1