Format: 1500 word written report + PPT slideshow (4–5 minute oral presentation)

Part A: Written report
Background
In preparation for this assignment, you are required to read the following article:
Horáková, H, Švarcová, M & Volf, L 2017, ‘Marketing planning process – reflection on the complex of activities that affect all aspects of business life ’, Marketing Science & Inspirations, vol. 12, no. 2, pp. 43–53.
According to the learning materials (Topic 2), ‘the strategic marketing planning process needs to include an analysis of marketing opportunities, selection of target markets, conduct of a situation analysis, development of marketing strategies, planning of marketing programs (the marketing mix), and management of the marketing effort (annual-plan control, profitability control, strategic control)’.
Assessment brief
Identify and explain two or three key components of the ‘strategic marketing planning process’ which you believe are the least effectively conducted by an organisati

STRATEGIC MARKETING PLANNING PROCESS Case Study of Volkswagen  MARKETING PLANNING PROCESS ARE: Mission  Target Market Selection  Situation as well as

STRATEGIC MARKETING PLANNING PROCESS Case Study of Volkswagen.

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