Strategic Marketing Planning for ASOS: Impact of Br-exit and COVID-19

This assignment focuses on the strategic marketing planning for ASOS, a top online cosmetic and fashion retailer in the UK. It discusses the impact of Br-exit and COVID-19 on the retail industry, organizational structure, required resources, environmental analysis, corporate and marketing objectives, marketing strategy selection, market targeting and positioning, and assessment of the 7Ps of marketing mix.