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Strategic Marketing Presentation

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Added on  2019-09-23

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This presentation assesses the overall strategic marketing of one of the following businesses: Pak n Save, Countdown, Air New Zealand or Jetstar. It covers the background of the company, overall mission and strategic direction, major competitors, and positioning strategy. The presentation will be marked on relevant content, persuasiveness, overall presentation, and structure. Plagiarism is a serious offence and will result in severe penalties.

Strategic Marketing Presentation

   Added on 2019-09-23

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Strategic Marketing Presentation Page: 1 (200-250 words) Task:Prepare and assesses the overall strategic marketing of ONE of the following businesses:Pak n Save, Countdown, Air New Zealand or Jetstar. For you chosen business, discuss thefollowing in your presentation:1)Background of the company2)Overall mission and strategic direction3)Brief overview of the major competitors and how they differentiate themselves4)Positioning strategy – how is the company currently positioned in the market place?You will be marked primarily on your relevant content; however marks will also be awardedfor persuasiveness and overall presentation.Please ensure you have a brief introduction andconclusion. Please state at the end of your presentation or show a list of references used.Marking Guide:ExcellentVeryGoodGoodFairPoorMaxMarkMarkAwardedTopic: Relevant strategic tools chosen to discuss the case, interesting approach that is appropriate to the case20-1716-1413-1211-109-030Content: Informative details about the case; ideas well-supported 20-1716-1413-1211-109-030
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