Presentation Presentation of Strategic Marketing to a Business
Added on -2019-09-23
You will be marked primarily on your relevant content; however marks will also be awarded for persuasiveness and overall presentation.Please ensure you have a brief introduction and conclusion. Marking Guide: Excellent Very Good Good Fair Poor Max Mark Awarded Topic: Relevant strategic tools chosen to discuss the case, interesting approach that is appropriate to the case 20-17 16-14 13-12 11-10 9-0 30 Content: Informative details about the case; ideas well-supported 20-17 16-14 13-12 11-10 9-0
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Strategic Marketing Presentation Page: 1 (200-250 words) Task:Prepare and assesses the overall strategic marketing of ONE of the following businesses:Pak n Save, Countdown, Air New Zealand or Jetstar. For you chosen business, discuss thefollowing in your presentation:1)Background of the company2)Overall mission and strategic direction3)Brief overview of the major competitors and how they differentiate themselves4)Positioning strategy – how is the company currently positioned in the market place?You will be marked primarily on your relevant content; however marks will also be awardedfor persuasiveness and overall presentation.Please ensure you have a brief introduction andconclusion. Please state at the end of your presentation or show a list of references used.Marking Guide:ExcellentVeryGoodGoodFairPoorMaxMarkMarkAwardedTopic: Relevant strategic tools chosen to discuss the case, interesting approach that is appropriate to the case20-1716-1413-1211-109-030Content: Informative details about the case; ideas well-supported 20-1716-1413-1211-109-030
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